PPC Specialist

Classy Llama • , (Multiple States)

1d

About The Position

We are seeking a data-driven, strategic, and growth-oriented PPC Specialist to join our digital marketing team. In this role, you will be responsible for the day-to-day management, execution, and optimization of our paid search and paid social campaigns.
The ideal candidate understands that modern PPC is no longer just about manual bid adjustments—it is about leveraging automation, analyzing deep audience data, and aligning creative assets with consumer intent. You will own the health of our ad spend, continuously testing new angles to lower customer acquisition costs (CAC), creative direction and scale revenue.

Requirements

• At least 3–5 years of hands-on experience directly managing budgets inside Google Ads, Meta Business Manager and any other platforms. Across both lead generation and e-commerce product driven accounts.
• Strong proficiency in Google Analytics 4 (GA4) and Google Tag Manager (GTM) for conversion tracking and custom event creation.
• Intermediate to advanced Excel/Google Sheets skills (VLOOKUP/XLOOKUP, Pivot Tables, data manipulation) and experience with data visualization tools like Looker Studio.
• An innate desire to ask "why" when looking at a data trend, looking past vanity metrics (clicks/impressions) to focus on bottom-line business impact (ROI/ROAS).
• Comfortable with rapid industry shifts, privacy updates (e.g., cookie depreciation), and fast-evolving ad platform algorithms.
• The ability to step into the mind of the target consumer and write compelling, benefit-driven ad copy that converts.
• The ability to translate complex data sets and technical PPC jargon into clear, straightforward insights for internal stakeholders or clients.
• High precision in tracking settings, budget pacing, and URL parameters—where a single typo can cost thousands of dollars.

Nice To Haves

• Strong Client Communication Skills
• Other skills outside of PPC whether in Email, SEO, GD etc.
• Great with Client Relationships
• Broader Business Strategy
• Managed ad spend of over $5,000 per month
• Organized

Responsibilities

• Build, launch, and manage end-to-end paid campaigns across key networks (including Meta, Google Ads and Microsoft Ads).
• Perform daily account audits, adjust automated bidding strategies, manage budgets to prevent waste, and optimize keyword and audience targeting.
• Collaborate with the creative team to brief, deploy, and test new ad copy, hooks, images, and video assets based on historical performance data.
• Partner with web developers/designers to test and optimize landing page experiences to maximize conversion rates (CRO).
• Track, analyze, and report weekly/monthly performance metrics using Google Analytics 4 and custom dashboards, providing actionable insights rather than just raw numbers.
• Ensure clean data capture by setting up and monitoring conversion tracking tags, pixels, and attribution models.
• Produce comprehensive audits and roadmapping for clients based on their goals and expectations.
• Manage and handle the relationship with the client and Classy Llama to ensure positive and growing engagement.

What This Job Offers

• Job Type: Part-time
• Career Level: Mid Level
• Education Level: No Education Listed