Portfolio Sales & Marketing Manager

Cardinal Group Career•Denver, CO

12d•Hybrid

About The Position

As the Portfolio Sales and Marketing Manager, you are responsible for the leasing and marketing success of an assigned group of communities. This includes but is not limited to the oversight, training, and accountability of the Cardinal Way of Leasing (CWoL) platform, and managing and monitoring the planning, execution, and effectiveness of all assigned communities' Monthly Marketing Plans and marketing channels. The PSM role criteria, responsibilities, and qualifications needed to be met by the Team Member to grow in the career paths are as follows:

Requirements

3-5 + years’ experience in property management with a focus on leasing and sales.
Strong communication and collaboration skills.
Ability to motivate and energize a team.
Knowledge of leasing and sales techniques.
Computer skills, including but not limited to email, internet, Word processing, spreadsheet, database, and community management software.
Knowledge of Microsoft Office and Google Apps for Business.
Ability to define and solve problems, collect, and analyze data, establish facts, and draw valid conclusions.
Ability to deal with several abstract and concrete variables.
Understands and complies with all Fair Housing Laws and standards.
Ability to embody the Cardinal Culture and Cardinal Core Values every day.

Nice To Haves

Bachelor’s degree preferred.
On-campus or P3 student housing experience preferred.

Responsibilities

Complete all assigned PSM Redbook tasks on a weekly, monthly, and yearly basis.
Execute, train, and administer Cardinal’s Sales Platform (Cardinal Way of Leasing).
Execute the approved “Cardinal Leasing Experience” at all communities. This includes, but is not limited to sales, customer service, curb appeal, model presentation, leasing technology, and marketing, etc.
Provide regular and consistent feedback to the Leasing Teams with regards to phone and onsite tour performance, via phone, video conference, virtual role playing, and in person role-playing.
Review and approve each community’s Monthly Marketing Plan (MMP). Communities that have been identified as yellow or red light will require additional attention to the execution of this plan.
Provide on-site leasing, sales and marketing training when required.
Lead community marketing calls as needed and approve leasing strategies, collateral orders, specials, advertising, and outreach marketing initiatives.
Guide on-site Team Members and ensure proper implementation of all marketing initiatives and activity at your portfolio’s communities. This may include housing fairs, open houses, orientations, community events, university and local marketing events, promotional items, social media, website audits, advertisements, and online digital strategies.
Consult with the onsite Community Manager and Portfolio Manager on counseling records for the on-site Leasing Team Members TMs for failure of CWoL shops, training, SOP violations, follow-up effectiveness, weekly leasing goals, etc. once a problem has been identified.
Strategic implementation and review of annual marketing plans.
Monitor effectiveness of marketing mediums and provide recommendations to the Portfolio Manager monthly.
Monitor and complete SolarWinds service requests for additional project or task assignments according to the policies about time allotment and acceptable tasks presented by the Associate Director of Sales and Marketing.
Attend select client calls to present leasing and marketing strategies as needed on a weekly basis, aligning with the time allotments set forth by the Associate Director of Sales and Marketings.
Meet on a weekly basis with your direct reports to discuss performance and problem/solution-oriented questions. An agenda is required to be completed in advance of the weekly calls to ensure proactive communication.
Meet on a regular basis with the Portfolio Manager that you have been assigned.