Portfolio Sales & Marketing Manager, Private Label

Cardinal Group Career•Denver, CO

11d•Hybrid

About The Position

As the Portfolio Sales and Marketing Manager, you are responsible for the leasing and marketing success of an assigned group of communities (typically 15-20). This includes but is not limited to the oversight, training, and accountability of the Cardinal Way of Leasing (CWoL) platform, utilizing the multiple available data channels to provide problem/solution oriented Red-Light Analysis to Portfolio Managers for execution, and managing and monitoring the planning, execution and effectiveness of all assigned communities Monthly Marketing Plans and marketing channels. The PSM role has 3 levels for the PSM career path defined by impact, years of experience, knowledge, and skills. This specific role is for PSM Level II, which includes all Level-I responsibilities and qualifications, plus an additional workload and oversight, the ability to act as a PSM Level I Wing (mentoring, training, onboarding onsite Team Members), quarterly training with onsite Team Members, trial runs of products, and interviewing, hiring, training, and supervising an assigned Travelling Leasing Team Member. This also includes approving scheduled travel, ensuring travel is booked, downloading the team member on community priorities, reviewing and approving expense reports, and handling corrective action as needed. Extra projects assigned by HQ are also part of this role.

Requirements

3-5 + years’ experience in property management with a focus on leasing and sales.
Strong communication and collaboration skills.
Ability to motivate and energize a team.
Ability to analyze leasing data including but not limited to traffic volume, closing ratios, market comparable data, lease signing velocity, rental rates, and concession analysis.
Knowledge of leasing and sales techniques.
Computer skills, including but not limited to email, internet, Word processing, spreadsheet, database, and community management software.
Knowledge of Microsoft Office and Google Apps for Business.
Ability to define and solve problems, collect, and analyze data, establish facts, and draw valid conclusions.
Ability to deal with several abstract and concrete variables.
Understands and complies with all Fair Housing Laws and standards.
Ability to embody the Cardinal Culture and Cardinal Core Values every day.
At least 2 years at the PSM Level-I level or equivalent experience.
Additional workload and oversight in the PSM Level I role.
Ability to act as a PSM Level I Wing – responsible for mentoring, training and onboarding onsite Team Member’s.
Quarterly training with onsite TM’s, trial run of products.
Interview, hire, train and supervise an assigned Travelling Leasing Team Member.

Nice To Haves

Bachelor’s degree preferred.

Responsibilities

Complete all assigned PSM Redbook tasks designated by the ADSM on a weekly, monthly, and yearly basis.
Execute, train, and administer Cardinal’s Sales Platform (Cardinal Way of Leasing).
Execute the approved “Cardinal Leasing Experience” at all communities, including sales, customer service, curb appeal, model presentation, leasing technology and marketing.
Provide regular and consistent feedback to the Leasing Teams regarding phone and onsite tour performance via phone, video conference, virtual role playing, and in person role-playing.
Review and approve each community’s Monthly Marketing Plan (MMP), with additional attention to communities identified as yellow or red light.
Provide on-site leasing, sales and marketing training when required.
Lead community marketing calls as needed and approve leasing strategies, collateral orders, specials, advertising, and outreach marketing initiatives.
Guide on-site Team Members and ensure proper implementation of all marketing initiatives and activity at your portfolio’s communities, including housing fairs, open houses, orientations, community events, university and local marketing events, promotional items, social media, website audits, advertisements, and online digital strategies.
Consult with the onsite Community Manager and Portfolio Manager on counseling records for the on-site Leasing Team Members for failure of CWoL shops, training, SOP violations, follow-up effectiveness, weekly leasing goals, etc., once a problem has been identified.
Strategic implementation and review of annual marketing plans.
Monitor effectiveness of marketing mediums and provide recommendations to the Portfolio Manager monthly.
Monitor and complete SolarWinds service requests for additional project or task assignments according to policies.
Attend select client calls to present leasing and marketing strategies as needed on a weekly basis.
Meet on a weekly basis with your direct reports to discuss performance and problem/solution-oriented questions, with a required agenda completed in advance.
Meet on a bi-weekly basis with the Portfolio Managers that you have been assigned, with meetings scheduled more regularly on an as-needed basis.
Mentor, train, and onboard onsite Team Members.
Conduct quarterly training with onsite Team Members and trial runs of products.
Interview, hire, train, and supervise an assigned Travelling Leasing Team Member, including approving travel, ensuring travel is booked, downloading the team member on community priorities, reviewing and approving expense reports, and handling corrective action.
Undertake extra projects assigned by HQ.