Portfolio Marketing Strategy Vice President

JPMorganChase•Wilmington, NC

About The Position

Join a high-impact team shaping how cardmembers experience value from day one through long-term loyalty. You will turn customer insights into meaningful, measurable marketing that grows portfolio performance. Job Summary: As a Portfolio Marketing Strategy Vice President in Co-Branded Cards, you lead lifecycle marketing strategy and campaign execution that strengthens customer engagement and retention. You partner across product, digital, analytics, technology, legal, compliance, and marketing execution to deliver customer-first journeys and offers across key channels. You will build a disciplined test-and-learn approach to optimize messaging, targeting, and channel mix, improving outcomes for customers and the business.

Requirements

Bachelor’s degree
Seven or more years of experience in marketing strategy, lifecycle marketing, customer analytics, or related roles
Demonstrated ability to lead cross-functional work and influence outcomes without direct authority
Strong analytical skills, including experience defining success metrics and interpreting campaign performance
Experience executing customer communications and offers across digital channels
Strong written, verbal, and presentation skills, with the ability to tailor messages to different audiences
Proven relationship management skills, including working with external partners and internal stakeholders
Strong organizational skills and ability to prioritize multiple complex initiatives at the same time
Customer-focused mindset with a commitment to improving customer experience and reducing journey friction
Comfort navigating legal and compliance review processes within marketing delivery
Ability to travel up to 10 percent of the time

Nice To Haves

Master of business administration degree
Experience with trigger-based lifecycle journeys and personalization at scale
Experience with customer segmentation, targeting strategies, and offer optimization
Familiarity with experiment design concepts, including control groups and incrementality measurement
Experience coordinating integrated customer experiences across company-owned and partner-managed channels
Background in credit card marketing, loyalty, or lending-related customer programs
Experience building repeatable operating cadences and performance readouts for senior stakeholders

Responsibilities

Lead cross-functional collaboration to increase cardmember engagement, improve retention, and grow portfolio value
Translate partner and internal priorities into an integrated lifecycle marketing roadmap across activation, engagement, retention, and win-back
Lead end-to-end marketing campaign execution, from strategy and creative direction to launch readiness and post-campaign optimization
Partner with technology teams to operationalize new capabilities within customer journeys, such as trigger-based messaging, enhanced targeting, and new channel placements
Convert customer insights into actions by synthesizing feedback, behavior signals, and campaign results to improve communications and offer strategy
Own a digital-first messaging strategy across selected company-owned channels while coordinating aligned experiences through partner channels
Ensure messaging and offers are clear, consistent, and reduce friction across the customer journey
Establish success metrics and reporting routines that connect initiatives to measurable business outcomes
Design and run structured experiments, including split tests and control-group measurement, to assess incremental impact
Use performance insights to continuously optimize targeting, offers, messaging, and channel mix
Maintain strong governance and stakeholder alignment to support timely, compliant delivery