Portfolio Marketing Manager, Row Crops

rovensa • Washington, DC

3d • Hybrid

About The Position

Rovensa Next is the Rovensa Group’s global business unit, specializing in biosolutions for agriculture. It is made up of twelve pioneering Rovensa Group companies, with a consolidated background in sustainable crop nutrition and biocontrol management. Rovensa Next combines local technical knowledge, innovation and teams that work alongside farmers and distributors in the field to solve their sustainability challenges, backed by the global expertise and leadership of the Rovensa Group. It is aimed to shape a sustainable future for agriculture and drive its biotransformation. The Portfolio Marketing Manager, Row Crops is responsible for leading marketing strategy, product positioning, and commercial execution for Rovensa Next's row crop portfolio, including corn, soybeans, wheat, and cotton. This role drives portfolio growth by developing differentiated market positioning, translating technical and field performance data into compelling customer value propositions, and executing go-to-market strategies that increase product adoption and market share. A key focus of this role is supporting a new distribution partnership portfolio launching September 1, 2026, one of Rovensa Next's most significant growth initiatives in North America. The Portfolio Marketing Manager will develop marketing programs, sales enablement tools, and commercialization plans that align with grower purchasing decisions, distributor buying cycles, and seasonal planting windows. Working closely with Marketing, Technical & Development, Key Account Management, and Regional Commercial teams, this position develops and executes marketing programs aligned with grower purchasing decisions, distributor buying cycles, and seasonal planting windows.

Requirements

• Bachelor's degree in Agronomy, Agricultural Business, Marketing, Crop Science, or a related field.
• Minimum of 7 years of product marketing, portfolio marketing, brand management, or commercial marketing experience within the agricultural industry.
• Experience marketing agricultural inputs such as seed, biologicals, inoculants, crop nutrition, fertility, or crop protection products.
• Demonstrated success translating technical, scientific, or agronomic information into effective marketing campaigns, product positioning, and sales enablement materials.
• Experience developing and executing go-to-market strategies aligned with agricultural buying cycles.
• Strong understanding of row crop production systems and agricultural distribution, retail, and grower channels.
• Knowledge of row crop production systems, agronomic practices, and grower decision-making processes.
• Understanding of biologicals, inoculants, crop nutrition, fertility, seed, and crop protection product categories.
• Knowledge of agricultural distribution, retail, and channel partner dynamics.
• Understanding of product marketing, portfolio management, pricing strategy, and commercialization processes.
• Knowledge of market research, competitive intelligence, and customer segmentation.
• Familiarity with agricultural buying cycles, planting windows, and seasonal market drivers.
• Strong product and portfolio marketing capabilities.
• Excellent written, verbal, and presentation communication skills.
• Ability to translate complex technical information into clear and compelling customer-focused messaging.
• Strong analytical, market research, and business planning skills.
• Budget management and performance measurement experience.
• Effective project management and organizational skills.
• Proficiency in Microsoft Office Suite and marketing technology platforms.
• Ability to develop and execute strategic marketing and commercialization plans.
• Ability to manage multiple priorities and projects in a fast-paced environment.
• Ability to influence and collaborate across technical, commercial, and marketing teams.
• Ability to analyze market trends, customer insights, and competitive activity and develop actionable recommendations.
• Ability to create sales enablement programs that support revenue growth and product adoption.
• Ability to work independently while building strong cross-functional partnerships.
• Strategic thinker with a strong commercial mindset.
• Customer-focused and market-driven approach to decision-making.
• Collaborative team player who builds strong internal and external relationships.
• Self-motivated, proactive, and results oriented.
• Innovative and curious with a passion for agriculture and market growth.
• Adaptable and comfortable operating in a dynamic, evolving organization.
• Demonstrates accountability, ownership, and a commitment to delivering results.

Nice To Haves

• Experience with launching products through new distribution partnerships.
• Experience managing products in mature and highly competitive agricultural markets.
• MBA or advanced degree in Agronomy, Agricultural Economics, Business, or Marketing.
• Experience working in a private equity-backed or rapidly evolving organization.

Responsibilities

• Collaborate with the Technical Director and Development Team to translate field trial data and technical product information into clear, differentiated marketing claims and customer messaging.
• Develop and maintain portfolio value propositions, positioning statements, and proof-point libraries for row crop products.
• Ensure consistent product messaging across sales tools, campaigns, promotional materials, and customer communications.
• Monitor competitor positioning, product claims, and commercial activity within row crop biologicals, inoculants, and related product categories.
• Identify opportunities to differentiate products based on performance, compatibility, economics, and customer value.
• Develop and execute go-to-market strategies for the row crop portfolio, aligning product launches, campaigns, and sales enablement activities with key agricultural buying cycles.
• Lead commercialization efforts for the new distribution partnership portfolio launching September 1, 2026.
• Create, maintain, and manage commercial marketing materials and sales support tools.
• Partner with Regional Commercial Managers to develop pricing recommendations, promotional programs, and market activation strategies.
• Provide sales teams and Key Account Managers with effective messaging, presentations, collateral, and bid support.
• Support account strategies involving both branded and private-label opportunities.
• Build awareness and preference for the Rovensa Next brand across key row crop markets.
• Conduct market research and customer analysis to identify portfolio expansion and growth opportunities.
• Monitor market trends, grower behavior, weather conditions, input costs, and competitive activity to inform business decisions and marketing priorities.
• Identify opportunities to establish Rovensa Next products and technical expertise as industry thought leadership.
• Collaborate across Marketing, Sales, Technical, and Commercial teams to bring new ideas and initiatives to market.
• Manage the row crop marketing budget and track performance against annual business objectives and marketing plans.
• Monitor market conditions that impact grower profitability and purchasing decisions, adjusting messaging and marketing priorities as needed.
• Measure and evaluate campaign effectiveness, portfolio performance, and return on marketing investment.
• Support trade shows, customer meetings, field events, and industry activities throughout key row crop regions.

Benefits

• Ability to travel, as needed, to support customer visits, field activities, trade shows, and industry events.
• Ability to visit agricultural research sites, customer locations, distribution facilities, and field environments in varying weather conditions.
• Ability to walk through agricultural fields and production environments over uneven terrain.
• Ability to occasionally lift and carry materials weighing up to 25 pounds.
• Ability to perform the essential functions of the position with or without reasonable accommodation.

What This Job Offers

• Job Type: Full-time
• Career Level: Senior