Portfolio Analytics & Strategy Analyst Senior - Marketing & Customer Analytics
About The Position
At PNC, our people are our greatest differentiator and competitive advantage in the markets we serve. We are all united in delivering the best experience for our customers. We work together each day to foster an inclusive workplace culture where all of our employees feel respected, valued and have an opportunity to contribute to the company’s success. As a Portfolio Analytics & Strategy Analyst Senior within PNC's Data, Modeling & Analytics Marketing & Customer Analytics organization, you will be at the heart of building the next generation of credit card experiences and data-driven marketing. You’ll help shape how we use data to find the right customers, design smarter campaigns, and fuel portfolio growth. This is an opportunity to bring your analytical mindset and marketing curiosity together in a role where you’ll see your work directly influence growth. You’ll partner across teams to optimize campaigns, uncover insights, and test new ideas — all while learning from some of the best in the industry.
Requirements
- 2–4 years of analytical experience in marketing, credit cards, consumer banking, or a related data-driven role.
- Proficiency in data tools (SQL, SAS, Python, or similar) with the ability to analyze and present large datasets clearly.
- A strong mix of analytical skills and marketing curiosity — you love digging into data and thinking about customer behavior.
- Collaborative mindset and the confidence to contribute ideas in cross-functional settings.
- University / college degree, with 3+ years of relevant / direct industry experience. Certifications are often desired. In lieu of a degree, a comparable combination of education, job specific certification(s), and experience (including military service) may be considered.
Nice To Haves
- Prior experience in Financial Services is a plus.
Responsibilities
- Drive marketing analytics for credit card acquisition campaigns, ensuring we reach the right customers with the right offers.
- Partner with Marketing, Product, and Risk to translate data into actionable strategies.
- Measure and optimize campaign performance — identifying opportunities to improve conversion, efficiency, and ROI.
- Explore new data sources, customer signals, and tools to help us stay at the cutting edge of personalization and targeting.
- Share insights with senior leaders and help influence decision-making at one of the fastest-growing areas of the bank.
- Provides financial and regulatory reporting and analyses to maintain adequate controls over the financial and regulatory reporting processes.
- Responsible for running complex business performance, risk and operational analytics.
- May include the development of analytical methods/models to assess market, credit and/or operational risk of new and existing financial products.
- Leverages business / product expertise to rigorously analyze large datasets, improve risk adjusted returns, deliver profitable growth, and communicate conclusions.
- Synthesizes analytical results and develops, recommends, and implements business strategies that improve lending decisions, assist in managing risk, increase revenues, reduce exposure to losses, meet business goals, and improve performance.
- Establishes baselines for strategies and tracks actual performance to expectations.
- Applies predictive models, third party data, and other tools to develop and execute appropriate segmentation and targeting for acquisition and portfolio strategies to provide insight into portfolio risk.
- Manages engagements with internal and external information suppliers ensuring solution is fit for purpose while maintaining appropriate governance and oversight.
- Works with business, credit, data, and model development partners to design, develop, and monitor test designs and analytical reporting to track and enhance strategies.
- Designs / enhances standard reporting suites for regular product / portfolio reviews.
- Collaborates with the line of business, Finance, and Risk partners to assess and establish credit risk appetite and to understand its implications, as well as to establish policies and procedures governing the identification, monitoring, and management of risk appetite.
Benefits
- medical/prescription drug coverage (with a Health Savings Account feature)
- dental and vision options
- employee and spouse/child life insurance
- short and long-term disability protection
- 401(k) with PNC match
- pension and stock purchase plans
- dependent care reimbursement account
- back-up child/elder care
- adoption, surrogacy, and doula reimbursement
- educational assistance, including select programs fully paid
- a robust wellness program with financial incentives
- maternity and/or parental leave
- up to 11 paid holidays each year
- 9 occasional absence days each year, unless otherwise required by law
- between 15 to 25 vacation days each year, depending on career level; and years of service
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What This Job Offers
Job Type
Full-time
Career Level
Senior
