Player Development Manager
About The Position
Responsible for assisting in the creation of player development programs that acquire and maintain new and existing business and guest loyalty. Provide strategic leadership and direction for the hospitality and players club staff to increase overall gaming revenue. Assist in the development of short- and long-range strategic marketing plans that establish measurable goals and objectives for the player development department utilizing the budget. Maintain acquisition programs that are responsive to changes in the current market that recruit high-level players through various direct sales activities (i.e. direct marketing, promotions, referrals, on/offsite events and personal contact). Provide training on programs for hospitality staff that are specifically geared towards rated players by creating profiles that communicate such ratings to the hospitality staff. Manage performance of hospitality staff and player’s club including hiring, scheduling, development, evaluation and discipline. Ensure compliance with gaming regulations, company policies and procedures within the department. Issue complimentary services consistent with company policy and monitor all practices. Review player issues with host and club staff to ensure the highest level of guest satisfaction and procedural compliance. Respond to guest special requests or complaints and create resolution. Represent the company in public relations and marketing efforts, generating new and repeat business and helping to re-affirm the goals and objectives of the company.
Requirements
- Bachelor’s Degree in Marketing, Sales, or related field, or equivalent work experience.
- 5 to 7 years marketing management experience with casino marketing experience a plus (+).
- Strong organizational and communication skills.
- Proficient in MS office products.
- Must be able to obtain/maintain any necessary certifications and/or licenses as required by local gaming regulations.
Nice To Haves
- casino marketing experience a plus
Responsibilities
- Assist in the creation of player development programs that acquire and maintain new and existing business and guest loyalty.
- Provide strategic leadership and direction for the hospitality and players club staff to increase overall gaming revenue.
- Assist in the development of short- and long-range strategic marketing plans that establish measurable goals and objectives for the player development department utilizing the budget.
- Maintain acquisition programs that are responsive to changes in the current market that recruit high-level players through various direct sales activities (i.e. direct marketing, promotions, referrals, on/offsite events and personal contact).
- Provide training on programs for hospitality staff that are specifically geared towards rated players by creating profiles that communicate such ratings to the hospitality staff.
- Manage performance of hospitality staff and player’s club including hiring, scheduling, development, evaluation and discipline.
- Ensure compliance with gaming regulations, company policies and procedures within the department.
- Issue complimentary services consistent with company policy and monitor all practices.
- Review player issues with host and club staff to ensure the highest level of guest satisfaction and procedural compliance.
- Respond to guest special requests or complaints and create resolution.
- Represent the company in public relations and marketing efforts, generating new and repeat business and helping to re-affirm the goals and objectives of the company.
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What This Job Offers
Job Type
Full-time
Career Level
Senior
