Player Acquisition Manager

The Pokémon Company International•Bellevue, WA

5d•Hybrid

About The Position

The Player Acquisition Manager is responsible for designing and executing strategies that attract new participants into Organized Play programs. This role partners closely with internal stakeholders to define acquisition goals and KPIs, build compelling entry point experiences, and ensure that new members have a clear and welcoming path into the community. Success in this role requires a deep understanding of our target audiences, strong program building instincts, and the ability to translate insights into scalable acquisition initiatives that fuel long-term community growth.

Requirements

2-5 years’ experience developing learning programs for youth and adult learners
Demonstrated experience in community building/management
Strong analytical skills, able to identify trends within broad data sets
Diligent mentality, robust sense of responsibility/accountability, and strong verbal/written communication, documentation, and collaboration skills
Demonstrated experience collaborating with a team in a fast-paced environment to develop and enhance amazing platforms and services

Nice To Haves

5-8 years’ experience in tabletop or digital games industry
2-5 years’ experience developing consumer and/or retail programs
Deep understanding of all supported Pokémon products
Existing understanding of Play! Programs and delivery channels

Responsibilities

Develop, implement, and maintain acquisition programs that introduce new members to Organized Play and lower barriers to entry.
Design, test, and refine retail and community based Play! initiatives that attract new participants and build awareness of OP offerings.
Own acquisition strategy for assigned OP products and initiatives, ensuring alignment with audience needs, brand goals, and early journey experience expectations.
Work closely with Engagement and Retention managers to develop, monitor and refine player journey transition points.
Partner with cross-functional and internal OP teams to define clear acquisition goals, KPIs, and success criteria for new and existing Play! programs.
Collaborate with stakeholders to ensure consistent communication, alignment, and execution of acquisition strategies, entry points, and promotional messaging.
Track, analyze, and report on acquisition KPIs to understand program reach, conversion, and overall effectiveness.
Drive execution against acquisition KPIs to ensure a steady pipeline of new members entering the OP ecosystem.
Develop and maintain methods for gathering prospective member and early experience feedback to inform continuous improvement of onboarding and entry level programs.
Champion a player-centric, accessibility-focused mindset across OP teams by sharing insights, frameworks, and opportunities to improve early journey experiences.
Support and deliver internal Organized Play events, workshops, and share outs that reinforce acquisition best practices and strengthen cross-team alignment.