Platform Marketing & Brand Manager

ITW • Eden Prairie, MN

3d • Onsite

About The Position

The MTS Platform Marketing & Brand Manager is the enterprise-wide steward of the MTS brand and the leader of the Platform Marketing (PLT) team. This role is responsible for defining and governing the MTS master brand strategy, overseeing the PLT tactical execution team, and ensuring a unified, high-quality brand and customer experience across all MTS divisions — including Materials Testing (MAT), Structures (STR), Ground Vehicles (GRV), and Service (SVC). The PLT team functions as a shared execution resource for the organization. Divisional marketing managers partner with PLT resources on their specific needs; this role manages the PLT team, sets standards, allocates capacity, and ensures execution quality across all divisional requests. The Manager also owns enterprise-wide brand governance, customer experience strategy, global marketing strategy, and platform-level campaign and event leadership.

Requirements

• Bachelor’s degree in Marketing, Communications, Business, or a related field.
• Minimum of 5 years of progressive experience in brand management, marketing, or customer experience.
• Demonstrated experience developing and executing enterprise-wide or multi-brand strategies in a complex, matrixed organization.
• Strong understanding of brand governance, identity systems, and customer experience design principles.
• Proven ability to manage budgets, agency and vendor relationships, and cross-functional teams to deliver integrated programs on time and on brand.
• Excellent communication, presentation, and stakeholder management skills, with the ability to influence across divisions and at all levels of the organization.

Responsibilities

• Define, own, and govern the MTS master brand — including brand identity, architecture, positioning, and voice — ensuring consistent expression across all divisions and touchpoints.
• Develop and maintain enterprise brand guidelines, toolkits, and governance frameworks that enable divisional teams to execute independently while remaining aligned to MTS brand standards.
• Serve as the final brand authority across all MTS divisions, reviewing and approving major market-facing materials for brand compliance.
• Lead global and platform-level marketing strategy, setting the annual marketing plan and aligning divisional marketing priorities to enterprise objectives.
• Directly manage and develop the PLT team (design, marketing execution specialists, regional specialists, and CX team), setting clear goals, providing coaching, and building team capability.
• Manage PLT team capacity across divisional requests — balancing workloads, prioritizing demand, and ensuring the team delivers quality work on time.
• Establish standards, workflows, and tools that enable the PLT team to execute efficiently and consistently across multiple divisional briefs simultaneously.
• Foster a high-performing, collaborative team culture that embraces an AI-disrupter mindset and continuous improvement in cost and productivity.
• Own the MTS customer experience strategy, defining the standards for how customers interact with MTS across all divisions and channels.
• Lead the CX team focused on customer journey improvement initiatives.
• Champion the voice of the customer across the organization, synthesizing CX insights to inform brand, marketing, and product decisions.
• Drive continuous improvement of the customer journey, identifying friction points and partnering with cross-functional teams to implement solutions.
• Oversee PLT execution of campaigns, tradeshows, events, and social media programs briefed by divisional marketing managers, ensuring delivery on brand, on time, and on budget.
• Own the enterprise events calendar and strategy, coordinating with divisional teams on event priorities and PLT execution support.
• Manage social media strategy and ensure the PLT team executes social content to enterprise standards across all channels.
• Oversee digital UX standards and collaborate with IT on digital operations and lead management infrastructure.
• Support EU and CN regional marketing specialists in executing regional programs and adapting enterprise brand standards for local markets.
• Ensure regional marketing execution is aligned to both enterprise brand standards and divisional strategic priorities.
• Manage the PLT budget and shared marketing resources, driving expense optimization and ensuring strong ROI on platform investments.
• Manage agency and vendor relationships for brand, creative, events, and digital services.
• Develop and track enterprise KPIs for brand health, customer satisfaction, digital performance, and marketing execution quality.

What This Job Offers

• Job Type: Full-time
• Career Level: Mid Level