Pitching Content Specialist

Tread Athletics • Charlotte, NC

2d • Onsite

About The Position

Tread Athletics is a respected pitching development program that has assisted thousands of athletes since 2015. The organization focuses on truth-telling, hard work, and building lasting relationships. As a Pitching Content Specialist, you will collaborate with the coaching staff and Content Team to create technical YouTube videos, short-form content, and educational resources. This role is crucial for advancing industry education and providing valuable insights to pitchers, parents, and coaches who rely on Tread for guidance. This is a collaborative position where you will transform content ideas from pitching experts into easily digestible content for the pitching community. The content produced spans various areas, including athlete features, podcasts, and documenting training highlights. This specific role will concentrate on developing top-tier educational content in collaboration with the coaching team, rather than other formats. The content will be technical and specific, aimed at an audience knowledgeable about pitching. Success in this role requires an understanding of the game beyond just camera operation, including knowledge of pitching terminology and the ability to extract technical video ideas from coaches on biomechanics or sports nutrition, packaging them to be engaging and relevant. You will translate the expertise of pitching coaches into useful longform and shortform content that supports Tread's mission of helping pitchers reach their athletic potential, requiring proactive ideation and execution. While not appearing on camera, your contributions will be evident in all produced content. This role offers ownership, creative latitude, and the opportunity to shape content within a leading pitching development brand.

Requirements

• Baseball playing experience at the college level or above with a strong player development background preferred
• 2+ years of content or video production experience
• Proficient in Final Cut Pro or Premiere Pro
• Comfortable with basic motion graphics
• Strong understanding of YouTube and short-form content best practices
• Excellent written and verbal communication skills
• Experience with social media scheduling platforms and analytics a plus

Nice To Haves

• Played baseball at the college level or higher and actively follows the sport
• Understands pitch design, basic biomechanics, and concepts like induced vertical break
• Leads with ideation, considering hooks, titles, and thumbnails early in the process
• Has a broader marketing eye, considering Instagram strategy, website optimization, and promo content
• Is a go-getter who brings ideas
• Familiarity with Rapsodo, Trackman, or Edgertronic
• Is a perfectionist with high attention to detail, capable of managing content from start to finish independently

Responsibilities

• Drive the ideation process alongside coaches/subject matter experts: researching topics, building concepts, writing hooks, developing titles, and thumbnails before the camera rolls
• Edit long-form educational YouTube content and cut it into high-performing short-form clips
• Manage posting, scheduling, and community across platforms, as needed
• Analyze content performance and use it to improve what we do next
• Contribute to broader marketing efforts: promo videos, Instagram strategy, website content, lead magnets/course creation as necessary
• Stay current on trends in baseball player development and content strategy

Benefits

• Comprehensive benefits package including health, dental, and vision insurance
• 401(k) with employer matching
• Relocation bonus available for the right out-of-market candidate

What This Job Offers

• Job Type: Full-time
• Career Level: Mid Level
• Education Level: No Education Listed