Physician Liaison

American Oncology Network•Fredericksburg, VA

23h•$66,424 - $100,756•Hybrid

About The Position

The Physician Liaison is responsible for establishing and maintaining relationships with physicians and key strategic partners in the market. This role involves regular visits to physician offices and hospitals to increase referrals, improve community outreach through partnerships, and plan/attend educational programs. The liaison will adapt marketing plans to regional changes, develop marketing materials in conjunction with the Marketing Department, and provide territory analysis to leadership. They will also assist new physicians with practice building, coordinate sponsorship opportunities, manage local marketing efforts including budgeting and advertising, and represent the Company in community outreach. The role requires preparing presentations, maintaining a CRM database of industry contacts, utilizing data analysis tools for strategic planning, staying updated on new company offerings, forecasting market trends, and submitting timely reports. Additionally, the liaison may be involved in training new Physician Liaisons and must adhere to all federal and state regulations regarding safety, HIPAA, and patient care.

Requirements

Bachelor’s degree (or equivalent experience) in Business, Marketing, Management, Healthcare, or related discipline is preferred.
Valid state Driver’s License for travel to satellite offices and offsite meetings.
Compliance with the company Driver Safety Operations and Motor Vehicle Records Check Policy is required.
4+ years’ experience in oncology industry and/or medical outside sales.
Deep understanding of physician practice operations.
CRM experience.
Experience working across multiple geographies in a virtual working environment, fully utilizing technology and communication tools.
Proven ability to build and execute integrated business development plans across a geographic market.
Outstanding communication skills, able to influence both with and without authority, and be able to relate to a wide variety of stakeholders and constituents by adapting interpersonal styles as needed.
Ability to be flexible and adaptable in a fast-paced environment.
Ability to work independently and as part of team.
Strong Microsoft Office skills: PowerPoint, Word, Excel.
Strong customer service, responsive, attention to detail and time-management skills.
Critical thinking skills including solid problem solving, analysis, decision-making, planning, time management and organizational skills.
Detailed oriented with the ability to exercise independent judgment.
Developed interpersonal skills, emotional intelligence, diplomacy, tact, conflict management, delegation skills, and diversity awareness.
Ability to work effectively with sensitive and confidential material and sometimes emotionally charged matters.
Good command of the English language.
Strong customer focus.
Ability to build an engaging culture of quality, performance effectiveness and operational excellence through best practices, strong business and political acumen, collaboration and partnerships, as well as a positive employee, physician and community relations.
Effectively manages own time, conflicting priorities, self, stress, and professional development.
Self-motivated and self-starter with ability work independently with limited supervision.
Ability to work remotely effectively as required.
Must be able to work effectively in a fast-paced, multi-site environment with demonstrated ability to juggle competing priorities and demands from a variety of stakeholders and sites.
Expert in MS Office Word, Excel, Power Point, and Outlook required.
CRM platform

Nice To Haves

Second language is an asset but not required.

Responsibilities

Establish and maintain relationships with physicians in our market and key strategic partners.
Visit physician offices and hospitals on a regular and routine basis to increase referrals.
Improve community outreach by partnering with local organizations, community and hospital liaisons.
Plan, schedule, and attend dinners, meetings, and other educational programs for Company physicians to meet the public, other current and prospective referral physicians and hospital staff.
Adapt marketing plan to changes within the region, including adjusting strategic initiatives to reflect new physicians joining the Company, insurance changes, and new service offerings at treatment centers.
In conjunction with the Company’s Marketing Department, develop and implement regional based collateral and marketing materials that best serve referral sources.
Provide territory analysis to referral base management leadership, respective regional directors, senior vice president of operations, and AON practice physicians.
Assist new physicians in practice building by introducing them to key referrers and the local community.
Evaluate, coordinate, and attend all events where practice physicians are presenting and/or moderating.
Research and coordinate local sponsorship opportunities and present them to Company physicians.
Evaluate and oversee local marketing to include budgeting planning and management, placement of advertising and sponsorship campaigns.
Represent the Company and manage all community outreach in territory, including, but not limited to local and national non-profits (ex. American Cancer Society, Leukemia & Lymphoma Society, etc.).
Prepare presentations using marketing resource materials such as brochures, data, and reports.
Develop and maintain accurate, current database(s) of industry contacts in CRM.
Utilize data analysis tools to strategically identify competitive information, new call targets and territory routing/planning.
Keep abreast of new offerings within the Company to promote new services.
Forecast on anticipated market trends and submit timely reports to referral base management leadership.
Prepare required and/or requested status reports.
Participate in the onboarding and training of new Physician Liaisons after completion of the probationary period.
Follow and adhere to all federal and state regulations in regards to safety, HIPAA, and patient care with the highest integrity.
Comply with all Federal and State laws and regulations pertaining to patient care, patients’ rights, safety, billing, and collections.
Adhere to all Company and departmental policies and procedures, including IT policies and procedures and Disaster Recovery Plan.