Physician Liaison / Healthcare Business Development

FYZICAL LLC • Lehi, UT

9h • Onsite

About The Position

FYZICAL Therapy & Balance Centers is seeking a Physician Liaison, also known as a Healthcare Business Development professional, to join their rapidly growing team. This is a field-based role responsible for building and managing referral relationships, provider partnerships, physician outreach, and community connections to drive patient volume within an assigned territory. The ideal candidate will be a disciplined, relationship-driven professional with strategic intent and measurable accountability. This role requires extensive relationship management, territory development, community networking, and healthcare outreach, functioning similarly to a Provider Relations Representative, Healthcare Business Development Manager, Medical Sales Representative, or Territory Growth Manager. The Fyzician Liaison will own their territory like a business, developing a strategic growth plan, executing with rigor, tracking performance, and adapting their approach to maximize market share.

Requirements

• Active licensure as a Physical Therapist or comparable clinical credential preferred (Track A)
• Genuine interest in transitioning from patient care into sales, marketing, provider relations, and territory leadership (Track A)
• Ability to use clinical knowledge to build immediate credibility with referral partners and provider audiences (Track A)
• Motivated to develop competencies in business development, CRM utilization, and performance-driven territory management (Track A)
• Comfortable shifting from treatment-based outcomes to market growth accountability (Track A)
• Strong understanding of healthcare ecosystems, referral patterns, and provider dynamics (Track A & B)
• Familiarity with clinic operations, new patient intake, and conversion tracking a plus (Track A)
• Bachelor’s degree required; Business, Marketing, Healthcare Administration, or a related field preferred (Track B)
• 3+ years of healthcare marketing, physician liaison, medical sales, provider relations, healthcare outreach, or medical/device sales experience required (Track B)
• Demonstrated track record of building referral networks and delivering measurable volume growth (Track B)
• Proficiency with CRM systems and performance tracking tools (Track B)
• General business acumen and working understanding of clinic or healthcare operations a plus (Track B)
• Experience managing provider-facing territories, referral development, outside healthcare sales, or strategic healthcare partnerships preferred (Track B)
• Exceptional communication, presentation, and relationship-building skills across a range of audiences—from front-desk staff to senior physicians
• Highly organized, self-directed, and able to manage a territory and activity calendar independently
• Comfortable operating in a metrics-driven, performance-oriented environment with clearly defined expectations
• Valid driver’s license and reliable transportation; ability to travel extensively within the assigned territory
• A professional presence and demeanor that consistently reinforces the FYZICAL brand
• Ability to operate successfully in a field-based, provider-facing healthcare growth role
• Strong strategic thinking, networking, and healthcare relationship management skills

Nice To Haves

• Comparable clinical credential preferred (Track A)
• Familiarity with clinic operations, new patient intake, and conversion tracking a plus (Track A)
• Business, Marketing, Healthcare Administration, or a related field preferred (Track B)
• General business acumen and working understanding of clinic or healthcare operations a plus (Track B)
• Experience managing provider-facing territories, referral development, outside healthcare sales, or strategic healthcare partnerships preferred (Track B)

Responsibilities

• Develop and manage a strategic territory growth plan aligned with clinic and regional goals, with clear milestones and accountability checkpoints.
• Analyze territory performance data on an ongoing basis, identifying trends, gaps, and opportunities to adjust strategy and maximize referral growth.
• Collaborate closely with clinic directors, marketing, and regional leadership to ensure field activity is aligned with operational capacity and growth priorities.
• Track all outreach activities, referral trends, and outcomes within CRM systems, maintaining accurate and timely documentation.
• Build and manage a provider-facing territory strategy focused on long-term referral relationship development and measurable business growth.
• Build and maintain strong, trust-based referral relationships across a broad spectrum of provider types, including Primary Care Providers (PCPs), internal medicine groups, orthopedic, neurological, and pain management specialists, surgical groups, ENTs, optometrists, allied health providers, hospital systems, and health network discharge planners.
• Expand referral volume by deepening existing partnerships and consistently opening new provider relationships within the territory.
• Develop strategic physician liaison relationships that position FYZICAL as a preferred rehabilitation and therapy partner within the community.
• Identify and develop non-traditional referral sources including workers’ compensation case managers, commercial employers, athletic organizations and trainers, and senior living communities.
• Represent FYZICAL at community events, BNI chapters, Chamber of Commerce gatherings, and local networking opportunities to strengthen brand visibility and generate referral leads.
• Position FYZICAL as a trusted community health partner, not simply a service provider.
• Build referral relationships through strategic networking, provider outreach, community engagement, and healthcare relationship management.
• Execute consistent in-person field engagement in accordance with activity standards set by the sales manager, including daily provider visits, scheduled touchpoints, lunch-and-learns, and structured follow-ups.
• Meet and exceed defined KPIs, including visit cadence, new referral source acquisition, referral volume growth, and patient conversion metrics.
• Maintain a high standard of brand representation—arriving prepared, professional, and clinically credible in every provider interaction.
• Operate independently within the assigned territory while maintaining strong communication and collaboration with operational leadership.

Benefits

• Generous base salary, commensurate with experience
• Additional performance incentives tied to measurable growth outcomes
• Comprehensive benefits package, including premium health insurance
• 100% employer-paid dental, vision, life, and LTD coverage
• 401(k) with company match
• Generous PTO and paid holidays
• Career growth opportunities within a rapidly expanding national healthcare organization

What This Job Offers

• Job Type: Full-time
• Career Level: Mid Level