Photographer & Multimedia Fashion Creative

Wantable•Milwaukee, WI

10d•Hybrid

About The Position

Wantable is redefining retail through personalization with a membership-based model and proprietary technology. As a data-driven fashion company, we combine human intuition with algorithmic intelligence to deliver personalized assortments. We are seeking a modern creative who excels in photography, design, editing, and content creation, with a strong understanding of what makes content effective across all platforms. This individual should be proactive in identifying and creating compelling content opportunities. This role is a unique blend of photographer, designer, and content creator, focused on producing elevated, platform-native imagery and video that drives both brand equity and measurable results. The Photographer and Multimedia Fashion Creative will be a key partner to the Content Director, Production & Photo Studio Manager, and Sr. Director of Marketing & Creative in a fast-paced production environment. The ideal candidate will be proactive, think in terms of impact and efficiency, and be comfortable with a wide range of tasks including set building, on-figure and off-figure shooting, campaign concepting, AI workflow testing, talent direction, and live selling. The role's time allocation is approximately 50% Photography & Video/Motion Production, 30% Creative & Ad Design, 15% AI Innovation & Workflow Evolution, and 5% Social Content & Live Selling, with flexibility based on business needs.

Requirements

5–8+ years of experience with a strong foundation in fashion/e-commerce/commercial photography and videography, complemented by performance/ad design and social content creation.
Demonstrated impact over exact tenure.
A portfolio that demonstrates: Photography + videography across on-figure and off-figure (primary).
Strong creative direction instincts (not just technical execution).
High-performing paid/social ad creative tied to measurable outcomes.
Elevated, brand-forward imagery and content at scale.
Deep expertise in: Lighting, composition, and on-set direction.
Deep expertise in: Adobe Creative Suite, Capture One, and motion tools.
Deep expertise in: AI creative tools (generative image/video, LLM workflows, in-house tools like Wantable Create).
Deep expertise in: Digital Asset Management and metadata tagging.
On-camera comfort and presence — including hosting TikTok Live selling and appearing in social content.
Strong understanding of how creative impacts performance metrics (CTR, CVR, CAC, engagement, retention).
Proven ability to work with low oversight and high ownership; build shot lists and make independent creative decisions; and balance speed, quality, and output volume.
Not old school. You actively seek new tools, workflows, and ways of working. AI-curious to AI-native.
Builder mindset. You improve creative approaches and workflows, not just follow them.
Creative confidence. You have a point of view and can defend it.
Comfortable on camera. Live selling and social presence don't intimidate you.
Adaptable. You evolve quickly as brand, tools, and strategy shift.
Ability to perform work in a studio, office, and production environment
Ability to remain stationary and/or move throughout studio and production areas for extended periods of time
Ability to occasionally lift and move equipment and materials consistent with the essential functions of the role
Ability to operate photography, video, and computer equipment as required to perform job duties
Ability to visually inspect and evaluate creative content, digital assets, and production quality
Ability to appear on camera for social content and live selling.
Ability to work onsite at the Milwaukee, WI HQ office 3+ days per week.
Ability to adapt to changing production schedules, priorities, and business needs
Ability to travel occasionally to off-site production or shoot locations, if required

Nice To Haves

Background in art direction or creative direction.
Experience integrating AI into creative production workflows.
Set design / prop styling / environmental builds.
Proven track record with live commerce / live selling (TikTok Shop, etc.).
Understanding of how creative impacts conversion and engagement.

Responsibilities

Own end-to-end execution of on-figure and off-figure photography for e-commerce and marketing.
Act as creative lead on set — building impact-driven shot lists and leading lighting, composition, framing, motion, and visual direction.
Direct models, freelance talent, and HMU with confidence and clarity.
Capture and edit engaging short-form video and motion content for social, paid, and e-commerce using both mobile and professional equipment — with strong storytelling, pacing, sound design, color correction, and platform-native formatting.
Test and iterate on video formats, hooks, pacing, and editing styles using performance insights and channel trends.
Maintain and organize studio equipment; proactively research new tools and technology that improve efficiency and reduce production cost.
Concept, design, and deliver high-performing digital ads for Meta, TikTok, and other paid/growth channels (static, motion, and video).
Develop and iterate creative variations quickly in partnership with Growth and paid media.
Use performance data (CTR, CVR, CAC, and engagement) to inform creative decisions and continuously improve results.
Balance performance optimization with brand integrity; drive results without sacrificing long-term equity.
Proactively identify creative testing opportunities based on trends, insights, and platform behavior.
Create native, channel-first content for TikTok, Instagram, and other social platforms designed to feel organic while laddering up to brand and campaign goals.
Support and occasionally host and conduct TikTok Live selling sessions, presenting products on camera, engaging audiences in real time, and driving direct conversion.
Stay ahead of evolving platform trends, creator behaviors, editing techniques, and emerging production technologies.
Champion AI as a force multiplier across ideation, prototyping, production, and iteration, while maintaining a high bar for craft, originality, and brand integrity.
Identify where AI can enhance or accelerate traditional studio workflows (e.g., background/environment generation, eliminating flatlays, automating e-comm outputs, retouching, masking, cropping).
Use and help scale internal AI tools, including Wantable Create, plus generative and post-production tools (Firefly, Higgsfield, Runway, Midjourney, generative fill, LLM-supported workflows, etc.).
Partner and support the Content Director and Sr. Director of Marketing & Creative to execute cohesive, on-brand campaigns across paid, social, email, SMS, landing pages, and e-commerce.
Partner with the Studio Manager (who owns scheduling and production flow) to ensure creative ideas are practical, scalable, and aligned with production realities.
Partner with the Lead Stylist & Content Creator on model casting, on-set direction, HMU direction, and performance-driven content ideas.
Collaborate with creative, marketing, and merchandising teams to align priorities and optimize performance using customer insights, engagement metrics, and conversion data.
Support art direction on key campaigns (e.g., Themed Edits) — shot lists, mood boards, styling references, and composition guidance.
Bring ideas proactively — concepts, tests, new formats, visual and content directions.
Balance brand consistency with experimentation and evolution.
Other duties as assigned. Duties, responsibilities and activities may change at any time with or without notice.