Personalization Specialist

Digi-Key Electronics•Bloomington, MN

3d•$29 - $40•Onsite

About The Position

Personalization Specialist will drive the development, execution, and optimization of personalized marketing experiences across channels. This role will play a critical part in designing data-driven customer journeys that increase engagement, improve conversion rates and deliver relevant experiences throughout the customer lifecycle. You will act as the subject matter expert in personalization strategy and execution — collaborating closely with marketing, sales, analytics, UX, and product teams to bring personalization at scale to life.

Requirements

2+ years in digital marketing, CRM, personalization, or similar
Bachelor's Degree or equivalent years of experience (preferred)
Hands-on experience with personalization platforms, CDPs, ESPs, or marketing automation tools (Salesforce Marketing Cloud, Adobe, Braze, etc.).
Strong ability to interpret customer data, develop actionable insights, and build measurable experiments.
Proven ability to translate customer needs into scalable personalization programs.
Experience partnering with cross-functional teams (data, UX, sales, product).

Nice To Haves

Familiarity with AI-driven recommendation models, predictive scoring, or advanced testing frameworks.

Responsibilities

Assist in defining the personalization vision, strategy, and roadmap across web, email, media, and CRM.
Partner with stakeholders to identify use cases that align customer needs with business objectives.
Build and manage dynamic customer journeys, automated campaigns, and personalized content modules.
Translate audience insights into actionable personalization tactics (e.g., triggers, recommendations, lifecycle flows).
Collaborate with analytics and the audience segmentation teams to create, refine, and activate target segments.
Leverage customer profiles, behaviors, and firmographic data to enhance personalization relevance.
Collaborate UX team to run A/B and multivariate testing to optimize personalized experiences.
Track, analyze, and report on performance; translate learnings into actionable insights.
Serve as the primary owner of personalization tools and platforms (e.g., Salesforce Personalization)
Partner with IT and MarTech to ensure seamless data flows, integrations, and governance.
Act as an internal advocate for personalization, educating stakeholders on capabilities and best practices.
Provide mentorship and direction to team members or cross-functional partners.