Manager of Personalization

7‑Eleven • Dallas, TX

1d

About The Position

7-Eleven is seeking a Manager of Personalization to lead the team responsible for the company's personalization and decisioning capabilities within Marketing Technology (MarTech). This role will oversee the delivery and operation of the personalization capability layer, managing how models, rules, business goals, and channel logic are used to determine customer experiences, offers, messages, and recommendations across various channels including app, web, in-store, pump, CRM, and paid media. The Manager will be instrumental in consolidating fragmented personalization capabilities under MarTech, establishing a clear inventory and ownership, and collaborating with data science, product, data, and architecture teams to develop an omnichannel decisioning platform with a business-facing interface. This leadership position will define the personalization roadmap, manage a team, mitigate key person and single-platform risks, and enhance measurement and speed to market.

Requirements

• Bachelors/4 Yr Degree
• 7+ years of relevant work experience
• 3+ years of management experience
• Strong people leadership: hiring, coaching, performance management, and delivery.
• Deep understanding of personalization/decisioning (next-best-action/offer, recommendations, propensity, segmentation, experimentation) and how they combine across channels.
• Familiarity with the personalization stack (personalization API/gateway, SFMC/MCP, Databricks, models, A/B testing) and identity/data foundations.
• Experience operationalizing models and defining model/attribute governance and change management.
• Understanding of measurement/attribution and compliance (opt-in, CCPA).
• Excellent communication and stakeholder-management skills across technical and business audiences.

Nice To Haves

• Agile or PMP certifications a plus.

Responsibilities

• Lead and manage the team delivering personalization and decisioning capabilities across MarTech channels.
• Own the personalization roadmap and drive consolidation of the personalization API/gateway, decisioning, and experimentation under clear MarTech ownership.
• Define how models, rules, business goals, and channel logic are consumed and activated consistently across channels, with next-best-action/offer as one input among many.
• Establish a validated production inventory, model/attribute change management, and consumer-notification processes.
• Partner with data science on model consumption and evaluation, and with product on business-facing decisioning and goal setting.
• Extend personalization coverage across channels (e.g., onsite/web, app, CFD/pump) and improve experimentation and measurement.
• Manage team performance, hiring, prioritization, delivery cadences, and stakeholder/leadership communication.

Benefits

• For a general description of all benefits 7-Eleven is offering in the US for the position, please visit this link .
• For a general description of all benefits 7-Eleven is offering in Canada for the position, please visit this link .

What This Job Offers

• Job Type: Full-time
• Career Level: Manager