Performance Video Editor

Base Power Company•Austin, TX
•Onsite

About The Position

Base is seeking an editing-first Performance Video Editor to create paid advertising that introduces people to Base, explains its product, and drives action. The editor will combine strong video-editing craft with an understanding of paid-advertising effectiveness, working closely with Marketing to develop, test, and improve ads using performance insights. The role requires audience awareness, compelling hooks, multiple creative concepts from raw footage, strong visual taste, and the ability to work quickly. The editor will create and iterate on video ads for platforms including Meta and YouTube, using footage, interviews, testimonials, product demonstrations, and existing assets. They will collaborate with the senior creative content producer and broader creative team on campaigns, launches, and productions; may occasionally capture supplemental footage or quick-turn content; maintain organized project assets; and use AI and emerging tools to improve efficiency and creative testing. Base is a startup where priorities can shift, and the role's responsibilities may evolve. The company works in person and describes its pace as not a 9-to-5.

Requirements

  • A strong portfolio demonstrating exceptional paid social video editing, particularly direct-response or customer-acquisition advertising.
  • Proven experience creating performance creative for platforms such as Meta, Instagram, Facebook, and YouTube.
  • Deep understanding of hooks, pacing, retention, storytelling, creative testing, and conversion-focused messaging.
  • Ability to explain creative decisions, interpret performance feedback, and apply learnings to future ads.
  • Advanced proficiency in Premiere Pro or DaVinci Resolve, with motion graphics skills in After Effects or comparable tools.
  • Exceptional visual instincts, sound-design sensibility, attention to detail, and a high bar for craft.
  • Experience turning limited footage or loose briefs into multiple compelling creative directions without extensive oversight.
  • Comfort working closely with performance marketers and responding quickly to campaign results, shifting priorities, and creative feedback.
  • Ability to balance creative quality with high output and fast turnaround times.
  • Willingness to occasionally capture simple footage when a creative concept calls for it.

Nice To Haves

  • Familiarity with evolving paid social formats, consumer behavior, and creative trends.
  • Experience using AI and emerging creative tools to improve production efficiency and creative testing.

Responsibilities

  • Own paid social video editing from concept and creative development through iteration, finishing, and delivery.
  • Develop hooks, narrative structures, visual pattern interrupts, and creative angles designed to capture attention and drive action.
  • Work with Marketing to understand campaign performance, identify creative learnings, and develop new concepts and tests.
  • Transform raw footage, interviews, testimonials, product demonstrations, and existing assets into ads for Meta, YouTube, and other platforms.
  • Create variations by testing hooks, messages, formats, pacing, and storytelling approaches.
  • Apply strong craft to editing, sound design, motion graphics, typography, color, and finishing.
  • Pitch new creative concepts and challenge existing approaches when there is an opportunity to improve effectiveness.
  • Partner with the senior creative content producer and broader creative team on larger campaigns, launches, and productions.
  • Occasionally capture supplemental footage, quick-turn content, or simple creative tests using an iPhone or Canon camera system.
  • Maintain organized project files, footage, and reusable assets to support efficient iteration.
  • Use AI and emerging creative tools to improve production efficiency, expand creative possibilities, and increase testing velocity.
  • Stay informed about paid social formats, consumer behavior, and creative trends, and bring fresh ideas that feel authentic to Base.
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