Performance Senior Analyst, NCX

Netflix•Woodward Township, PA

1d•$243,000 - $342,000

About The Position

The Product Merchandising organization delivers intuitive merchandising and local expertise to make it easy and enjoyable for our members to find and choose what to watch now, and next. To improve how we accomplish this, we consistently investigate and evaluate our work. The Performance Sr. Analyst role will be responsible for developing a learning agenda and tracking experimentation analyses for our new content categories (Live, Games, Podcasts, Sports, and more) for the Product Merchandising organization, with the goal of understanding title and catalog promotion, product and member behavior, and merchandising activations of these new experiences. Success in this role requires advanced knowledge of content distribution, experimentation metrics, and concepts, a curious mindset, and a collaborative spirit. You should be comfortable at the intersection of data and creativity, and thrive at translating information (data, facts) into understanding (stories and takeaways).

Requirements

5-7 years of experience in analytical and insight roles
Technical expertise in experimentation (AB tests), writing and reading queries (SQL) and metrics understanding
Demonstrated experience with storytelling skills, especially with data analysis (visual slides, memos, synthesizing quantitative and qualitative insights)
Strong communication and presentation skills
Must be a self-starter who can work independently
Genuine interest and curiosity in Netflix’s business, product, content, and the entertainment industry
Bachelor’s degree required

Responsibilities

Develop and own a learning agenda for our new content categories, including writing experimentation frameworks, metrics, and observational analyses to understand how these new content categories are performing (both at the title and catalog levels), how our members are interacting with them, and the effectiveness of our merchandising strategies. This role demands a deep understanding of consumer behavior, promotional funnels, and product performance.
Partnering with the NCX Merchandising team to plan and measure activations for our new content categories, both globally and locally.
Working with the other Performance teams to support efforts to standardize distribution performance reporting, helping identify cross-team best practices to enhance scalability and consistency in analytics. This includes collaborating with other Performance teams to evolve self-serve Merchandising dashboards/tools as a whole.
Serving as a subject matter expert and a primary point of contact for promotional data for our new content categories, supporting our NCX Product Merchandising teams.