Performance Media (eCommerce)_04

Adelphi Group • Rayne Township, PA

2d • $50,000 - $95,000 • Hybrid

About The Position

This role focuses on planning, creating, optimizing, and measuring retailer paid search activation activities for clients on eRetailer sites and networks. The position involves partnering with internal and client teams to deliver connected commerce capabilities, managing campaigns to meet performance goals, and ensuring budget adherence. The individual will stay at the forefront of the retail media industry, contribute to best practices, and help define the development of retailer paid search services. This role also supports business development and account teams, provides thought leadership for internal training, and involves managing and mentoring junior staff.

Requirements

• At least 3-5 years of retail paid search experience in Amazon Sponsored Ads, multiple retail search platforms ideal.
• Demonstrable expertise across all aspects of retailer paid search with the ability to set up and run campaigns with little supervision.
• Skilled at planning and managing enterprise level client engagements and budgets.
• Experience with at least one or more tech providers such as Pacvue, Skai, Helium10, MerchantWords, Jungle Scout, Analytic Index, etc.
• Proven track record of flawless execution, driving growth, client retention, and exceeding various stakeholder expectations.
• Ability to engage with clients in, for example, campaign strategy setting discussions, weekly performance calls, campaign reviews, etc.
• Clear and concise communicator with the ability to create and present compelling performance narratives across a wide set of data.
• Deep understanding of retail readiness as well as additional paid and organic drivers of success (operations, promotions, content, programmatic, off-platform media, etc.)
• Ability to write a campaign strategy document and a campaign review document.
• Able to work in an agile environment.
• Able and comfortable dealing with ambiguity to make decisions and take action for the betterment of our clients.
• Team player.
• Curious.
• Ambitious.
• Individual must also maintain an extreme level of confidentiality in dealing with all information that flows through the office.

Nice To Haves

• Working knowledge of programmatic retail media (Amazon DSP, Walmart DSP, Kroger/KPM PMP, Target/Roundel, TTD, etc.) with the ability to communicate the value of a full-funnel media approach to clients.
• Direct, hands-on experience with planning, creating, managing, and measuring programmatic retail media campaigns.
• Understanding of how to plan and measure off-platform media activations driving to eRetailer sites.
• Experience with planning and executing Shopper Marketing programs and/or coordinating with Shopper Marketing teams.
• Working or advanced knowledge of Amazon Marketing Cloud and other various data clean rooms
• The ideal candidate can operate at a very high level as an individual contributor yet is on the cusp of leading a team. Team leadership is a near term growth opportunity for this role.

Responsibilities

• Plan, create, optimize, and measure retailer paid search activation activities for clients on eRetailer sites and networks including Amazon, Walmart, Instacart, Kroger, Criteo, CitrusAds, and others.
• Partner with internal and client teams to provide best in class connected commerce capabilities (retail media, shopper marketing, operations, content, analytics, etc.).
• Manage campaigns to meet and exceed a wide range of specified performance goals such as advertising efficiency, profitability, growth, new product launches, and more.
• Ensure client budgets are properly paced, met, and not exceeded.
• Remain at the forefront of the retail media industry, helping to define best practices, identify new opportunities, and actively contribute to our body of knowledge and expertise across the company.
• Help guide development of retailer paid search services and drive growth of this practice, partnering with business development and account teams to pitch and win new business.
• Support various teams with proactive thought leadership and content to help internal training and capability development.
• Manage and mentor several junior staff members in addition to other responsibilities.

Benefits

• Omnicom’s policy requires employees to work in the office for a minimum of three days a week, unless additional in-office days are directed by their agency or manager.
• Careers are designed for growth.
• Transformative talent experience built with accountability in action — focused on community, impact, and opportunity.

What This Job Offers

• Job Type: Full-time
• Career Level: Mid Level
• Education Level: No Education Listed