Performance Marketing Sr Specialist

Philip Morris International U.S.•Stamford, CT

11h•$96,800 - $121,000•Hybrid

About The Position

The Performance Marketing Sr. Specialist is a key contributor on the Paid Media team, responsible for supporting and optimizing lower‑funnel paid media performance across the brand portfolio, with a primary focus on driving leads and sales for ZYN and IQOS. This role is highly executional and analytical, partnering closely with Manager‑level leadership to apply data‑driven insights that demonstrate and grow the business impact of paid media investments, with a strong emphasis on paid search and performance measurement. The Sr. Specialist Performance Marketing will be a true executional engine, with explicit ownership of campaign trafficking, optimization cadence, and testing deployment.

Requirements

5+ years of experience in performance or paid media marketing with exposure to lower‑funnel, conversion‑driven campaigns, ideally within a media agency or performance‑focused environment
Hands‑on paid search experience required, with working knowledge of optimization levers and performance metrics
Experience supporting paid social and digital partners/programmatic campaigns; exposure to affiliate marketing or conversion rate optimization is a plus
Proficiency in Google Ads, Meta Ads Manager, Google Analytics, and third‑party ad platforms
Strong analytical skills with the ability to interpret performance data and translate findings into actionable insights
Understanding of how performance channels contribute to lead quality, pipeline health, and revenue conversion
Detail‑oriented, organized, and comfortable managing multiple campaigns and priorities simultaneously
Strong communication skills with the ability to collaborate effectively across cross‑functional teams
Able to work in the US now and in the future without sponsorship

Nice To Haves

Experience supporting multi‑brand or complex campaign portfolios preferred.

Responsibilities

Support lower‑funnel paid media execution and optimization, with a focus on driving qualified leads, conversions, and sales for ZYN and IQOS
Execute and optimize paid search campaigns across brands, including keyword research, bid adjustments, budget pacing, ad copy testing, and performance monitoring
Assist in campaign setup, QA, refinement, and performance measurement across paid search, paid social, email, and other digital performance channels, ensuring alignment with defined conversion KPIs
Monitor and analyze performance against key metrics including ROI, ROAS, CPA, conversion volume, and efficiency trends, surfacing insights and optimization opportunities
Support performance reporting and analysis, helping translate campaign results into clear, data‑backed insights that connect media activity to business outcomes such as lead growth and conversion efficiency
Contribute to the execution and analysis of test plans across creative, messaging, targeting, bidding, and landing pages, documenting learnings and incremental impact
Partner with analytics teams to ensure tracking is accurate and measurement frameworks are properly implemented
Collaborate with brand, CX, and agency partners to ensure media plans align with messaging, offers, landing page experience, and conversion flow best practices
Support budget tracking, pacing, and forecast updates, flagging risks and opportunities to improve performance efficiency
Partner with awareness media team members as needed to support integrated, cross‑channel execution, ensuring lower‑funnel performance benefits from upper‑funnel efforts
Apply and uphold best practices in results‑driven, analytically grounded performance marketing, while continuing to build expertise across channels