Performance Marketing Specialist
Blade HQ•Pleasant Grove, UT
•Onsite
About The Position
We're looking for a hands-on Performance Marketing Specialist to join our growth marketing team and take ownership of our paid media channels. This is an opportunity to own and scale a core growth channel in a performance-driven e-commerce environment. You'll manage paid advertising from concept through execution across platforms like Meta, Google, TikTok, and more. You'll play a direct role in implementing full funnel campaigns that increase brand awareness and drive revenue growth. This role is ideal for you if you love building ad campaigns, testing placements, and optimizing performance.
Requirements
- 3–4 years of hands-on paid ads, ppc, or media buying experience with Meta Ads Manager and Google Ads.
- Data-driven mindset with strong analytical and optimization skills.
- Experience collaborating with creative teams and providing performance-driven feedback on ad creative.
- Demonstrated understanding of paid acquisition, CRO, and full-funnel strategy.
- Ability to navigate platform advertising policies (Meta, Google) and adapt strategies as needed.
- Strong written and verbal communication skills, with the ability to evaluate and guide ad messaging.
- A passion for the outdoors and/or the EDC and knife industry.
- Must pass pre-employment background check and drug screening.
- Must be comfortable working around knives and knife-related products.
Nice To Haves
- Bonus for TikTok Ads and more.
Responsibilities
- Own the strategy and execution of end-to-end campaign setup, audience targeting, performance monitoring, and continuous optimization.
- Conduct A/B tests and apply best practices for creative assets, ad placements, and landing page elements.
- Manage and optimize budget allocation across campaigns to maximize performance and efficiency.
- Analyze and create reports that show paid media results, share clear insights, and provide recommendations.
- Identify and prioritize the highest-impact opportunities across campaigns, channels, and budget spend.
- Partner with Creative to develop high-performing ad concepts and guide direction based on performance data and testing insights.
- Stay current on advertising platform changes, industry trends, and evolving paid acquisition best practices.
Benefits
- 100% paid Medical for employees
- 50% paid Dental and Vision
- Free Employee life insurance
- 3 weeks of PTO given up front with 5 weeks of possible PTO
- Additional PTO for life events
- Retirement up to 4% match
- Short- and Long-term disability
- Other voluntary benefit options
- Employee Assistance Program (EAP)
- Company paid events
- Regular company paid lunches
- Free Snacks, Soda, Ice, and Coffee
- Employee discounts on all products
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What This Job Offers
Job Type
Full-time
Career Level
Mid Level
