Performance Marketing Specialist

Jooble

7d•Remote

About The Position

Jooble is a global product IT company transforming the employment sector. Every month, millions of people in 66 countries use Jooble to find jobs and hire talent. Behind this is a team of over 300 professionals combining deep expertise in analytics, technology, and data to make this process simpler and more effective. Today, Jooble is among the TOP-10 most visited websites globally in the Jobs and Employment segment, confirming its global impact. About Fitly: As part of the Future direction, Jooble has launched Fitly – an AI service that helps candidates increase their chances of getting a response from recruiters and significantly reduce job search time. We help users find jobs faster through smart matching, CV Builder, cover letter generation, and a Chrome extension. This is a separate startup that is actively growing and developing within the Jooble ecosystem. We have ambitious goals for this year, and we are looking for someone to help us accelerate this pace. About the role: The Performance Marketing Specialist will work at the intersection of marketing, product, and analytics with the main goal of building a growth system in an early-stage product, ensuring the growth and scaling of paid channels. Traffic is currently available, and advertising is managed by an agency. Your task is to take over this process and ensure that every click brings more payments, and every user stays with us longer. We need an Individual Contributor who is ready to work hands-on, constantly test bold hypotheses, and look for levers to bring the product into the black. In this role, you will: Manage advertising campaigns on Meta, Google, and experiment with other channels like YouTube, TikTok, LinkedIn, Snapchat, and others. Analyze the funnel from the first click to payment and launch experiments (quizzes, landing pages, flows). Work with user retention and reactivation. Initiate new acquisition channels. Analyze unit economics in ad accounts and dashboards. Use data from surveys and user interviews to create new value propositions.

Requirements

4+ years of experience in Performance / Growth / UA (B2C/SaaS products)
Deep expertise in Meta Ads and Google Ads
Experience working with Tier-1 markets (USA) and budgets of $50-100k+
Experience creating multi-step funnels (quizzes, custom funnels) and optimizing landing pages to payment
Deep understanding of metrics (ROAS, LTV, CAC) and unit economics calculation
Product/entrepreneurial approach, autonomy, and result-orientation.

Nice To Haves

Experience or successful launch of an MVP or understanding of early-stage startup operations
Experience working with Chrome extensions
Skills in working with PostHog / Power BI / Google Analytics
Skills in setting up no-code services (Webflow, Zapier, etc.)
Email marketing (triggers, reactivation) and alternative networks (TikTok, Snapchat, YouTube, LinkedIn).

Responsibilities

Manage advertising campaigns on Meta, Google, and experiment with other channels like YouTube, TikTok, LinkedIn, Snapchat, and others.
Analyze the funnel from the first click to payment and launch experiments (quizzes, landing pages, flows).
Work with user retention and reactivation.
Initiate new acquisition channels.
Analyze unit economics in ad accounts and dashboards.
Use data from surveys and user interviews to create new value propositions.