Performance Marketing Specialist, Paid Media

DC International•Carrollton, TX

3d•Onsite

About The Position

The Performance Marketing Specialist, Paid Media will play a critical role in helping to manage performance advertising campaigns for two growing ecommerce brands: Coverstore and Leatherology. As a member of DCI’s Digital Acquisition & Analytics team, you will work side by side with a team of advertising and email marketing specialists to manage, implement, optimize, test and expand our performance marketing efforts for both brands. Your expertise and deep analytical skills will help create a digital marketing center of excellence and leverage best practices across the company.

Requirements

2+ years in an e-commerce performance marketing capacity required
Bachelor's degree in Business, Marketing, or a related field
Hands-on experience managing advertising campaigns across paid search, paid social, programmatic display (Google Ads, Meta Ads, Shopify and Google Analytics), and other biddable media platforms
Knowledge and experience using AI tools (ChatGPT, Claude, Gemini, or similar) to automate reporting, analysis, and repetitive marketing workflows
Working knowledge of web analytics, SEO, Email marketing, conversion optimization, marketing attribution, and e-commerce best practices
Strong analytical skills — able to interpret reports, build measurable strategies, and drive decisions with data
Advanced Excel skills; proficient in Word and PowerPoint
Excellent project management, organization, and attention to detail
Strong written and verbal communication; collaborative and an active listener
Local to the Dallas–Fort Worth area

Responsibilities

Manage and optimize campaigns across Google Ads, Microsoft Ads, and Amazon/Walmart Sponsored Ads
Conduct keyword and competitive research to identify growth and defense opportunities
Continually test and refine campaign structure, data feeds, bidding strategies, ad formats, and copy
Build and launch campaigns across Meta, YouTube, TikTok, Criteo, and emerging platforms per the marketing plan
Partner with marketing and design teams to implement and maintain display and video ads; provide data-driven recommendations on creative and visual elements
Optimize audiences, bidding, placements, ad copy, and banner creative against performance targets
Produce weekly and monthly paid media reports that surface trends, risks, and scaling opportunities
Monitor site and channel performance using Google Analytics, Triple Whale, and internal dashboards
Use AI tools to automate reporting, streamline repetitive workflows, and surface insights faster
Maintain tracking accuracy across platforms (conversion tags, UTMs, attribution)
Support ad spend allocation, pacing, and forecasting across Google, Meta, Microsoft, and marketplace channels
Flag over/under-pacing and recommend reallocation based on incremental return
Design and run A/B tests on ad creative, landing pages, and audience targeting to improve conversion rates
Document results and turn wins into standard practice across accounts