Performance Marketing Operations Manager (Local Hero)
About The Position
We’re building and scaling our Owned & Operated (O&O) lead generation engine and are looking for a highly organized, detail-oriented, and data-driven Performance Marketing Operations Manager to support execution across our programs. This is an individual contributor role focused on hands-on execution and operational excellence. This role sits at the center of execution, helping connect strategy to day-to-day operations and ensuring programs run smoothly across all acquisition channels (direct mail, paid media, outbound dialing, and affiliate). When a program launches, you help ensure it is set up correctly, tracked accurately, monitored consistently, and reported clearly. If you are looking to work in a fun start-up culture where you can take your skills to the next level, keep on reading! This position is remote (hybrid available if within commuting distance to Boulder, CO) and open to candidates living in Colorado, Florida, Illinois, New Hampshire, New York, North Carolina, Ohio, Texas, Utah, and Puerto Rico. Relocation assistance is not provided. Do not apply if you do not reside in one of the above locations unless you are already planning to relocate at your own expense.
Requirements
- 2–4 years in performance marketing, marketing operations, analytics, or related experience
- Strong experience in Excel/Google Sheets
- Basic understanding of HTML
- Experience with tracking, attribution, and data workflows
- Familiarity with lead gen or affiliate platforms
- Strong organization and attention to detail
- Ability to manage multiple projects independently
Nice To Haves
- Bachelor’s Degree minimum in a related field of study strongly preferred
- Previous performance marketing experience in an agency environment
- Experience with Google Analytics/GTM, Everflow, Forma, Wordpress, Fluent Forms
Responsibilities
- Turn initiatives from leadership into clear execution tasks and timelines
- Coordinate across internal teams (executive, dev, accounting) and external partners to support program launches
- Manage workflows, timelines, and task tracking across multiple workstreams
- Support end-to-end tracking across performance marketing channels
- Configure and QA tracking across platforms
- Ensure data flows correctly from source → lead → revenue
- Identify and resolve basic tracking gaps and escalate when needed
- Build and maintain daily/weekly reporting
- Track key metrics (CPL, revenue per lead/call, conversion rates, margin)
- Translate data into clear, actionable updates
- Build and maintain spreadsheets and reporting infrastructure
- Help improve processes for setup, QA, and reporting
- Act as a connector between strategy, dev, marketing, and operations
- Help ensure alignment across stakeholders
- Setting up campaigns and tracking
- Building and maintaining detailed spreadsheets
- Performing QA on data and systems
- Managing day-to-day execution details
Benefits
- Remote work available with the possibility of onsite or hybrid if in commuting distance of our Boulder, CO office
- Flex PTO plan
- Generous holidays including a reduced schedule between Christmas and New Year’s
- Strong health plans - We even cover our employees' dental and vision premiums
- Access to Flexible Spending Accounts Plan
- Matching traditional and Roth 401k
- Employee Assistance Program
- Supplemental tenure-based leave: self-care and family first
- Life Insurance
- Legal Assistance plan
- Pet Insurance discount through the ASPCA
- A killer culture with team members who have your back!
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What This Job Offers
Job Type
Full-time
Career Level
Mid Level
