Performance Marketing & Media Strategy Planner

Medtronic•Minneapolis, MN

1d•$136,800 - $205,200

About The Position

The Performance Marketing & Media Strategy Planner plays a critical role in making the connection between life-changing technologies and the people who need them most. This role brings media strategy to life, translating business priorities into high-impact programs that are measurable, scalable, and continuously improving. You will operate at the center of it all: shaping campaigns, guiding execution, partnering across teams, and ensuring that every investment works harder to drive meaningful business and patient outcomes. This is a role for someone who thrives in both the art and science of paid media and can think strategically, execute with precision, and push for better with every campaign.

Requirements

Requires a Bachelor’s degree and minimum of 10 years of performance marketing, paid media or digital marketing experience, or advanced degree with a minimum of 8 years of experience.
Performance measurement and KPI management: defining KPI frameworks, interpreting results, investment recommendations, and turning data into action
Agency and vendor leadership: setting direction, challenging thinking, and holding partners accountable to outcomes
Full-funnel media strategy: connecting awareness, consideration, and conversion into cohesive plans
Test-and-learn mindset: designing experiments that inform future investment and improve performance over time
Forecasting and scenario planning: evaluating trade-offs and predicting outcomes ahead of activation

Nice To Haves

Hands-on experience managing and optimizing campaigns across digital channels
Experience working cross functionally/agency experience
Strong analytical thinking and clear communication skills
Bachelor’s degree or equivalent experience
Experience leveraging MarTech platforms, tagging strategies, and data integrations to support targeting, measurement, and activation

Responsibilities

Shape media strategies that align to business goals and customer needs, influencing campaign, channel, audience, and measurement decisions from the outset
Build and embed best-in-class media practices, governance, and measurement frameworks that enable consistent, scalable, and high-quality execution
Translate strategy into clear activation direction by developing plans, briefs, and guidance that empower agency and cross-functional teams to deliver
Lead end-to-end activation across channels including paid search, paid social, programmatic, video, and television, ensuring cohesion across the full funnel
Orchestrate campaign readiness by overseeing trafficking, QA, launch governance, and stakeholder alignment so campaigns go live accurately and on time
Actively manage performance through monitoring pacing, delivery, and results, and making optimization and investment decisions that improve outcomes in flight
Partner across Program Management, Measurement & Analytics, Insights, Digital Experience, Finance, Procurement, Legal, and agency teams to ensure alignment from planning through reporting
Translate performance into clear, actionable narratives; helping stakeholders understand results, risks, and opportunities, and what to do next
Drive operational excellence by streamlining workflows, improving processes, and identifying smarter ways to plan, activate, and optimize media

Benefits

Health, Dental and vision insurance
Health Savings Account
Healthcare Flexible Spending Account
Life insurance
Long-term disability leave
Dependent daycare spending account
Tuition assistance/reimbursement
Simple Steps (global well-being program)
Incentive plans
401(k) plan plus employer contribution and match
Short-term disability
Paid time off
Paid holidays
Employee Stock Purchase Plan
Employee Assistance Program
Non-qualified Retirement Plan Supplement (subject to IRS earning minimums)
Capital Accumulation Plan (available to Vice Presidents and above, or subject to IRS earning minimums)