Performance Marketing Manager - SFOs

Addepar

8d•$94,000 - $148,000

About The Position

Addepar is seeking a proactive, dynamic, and strategic Performance Marketing Manager, Single Family Offices to join their marketing team. This role is responsible for expanding and continuing to drive growth and pipeline success of the Single Family Office (SFO) segment at Addepar through data-driven performance marketing strategies and highly targeted acquisition campaigns. As the owner of the SFO performance marketing motion, you will build, scale, and manage multi-channel demand generation and account-based marketing (ABM) efforts specifically tailored to this highly sophisticated audience. The ideal candidate has a strong background in B2B performance marketing, deep experience in the wealth management, family office, or financial technology industries, and a proven track record of developing a robust pipeline of high-value opportunities. You are highly comfortable operating in ambiguity, taking the lead with minimal input from your manager, and excel at managing expectations to maintain a delicate balance between supporting sales priorities and delivering measurable results for the business.

Requirements

Bachelor's degree in Marketing, Business, or a related field.
8+ years of experience in B2B marketing, preferably in the financial technology, wealth management, or software industry.
Proven experience leading and driving performance marketing, demand generation, or account-based marketing (ABM) programs.
Strong project management skills specifically managing multiple growth marketing initiatives simultaneously.
Excellent communication skills and the ability to build interpersonal connections with internal sales collaborators and external stakeholders.
Creative problem solver with a strategic perspective and a data-driven approach.
Proficiency in marketing automation tools, CRM systems, and analytics.
Ability to thrive in a fast-paced, dynamic environment and adapt to changing priorities.
Applicants must be legally authorized to work in the United States for any employer without requiring current or future visa sponsorship (for example, employment-based visas such as H-1B, F-1/OPT, or similar), and must be authorized to begin work in the U.S. on their first day of employment.

Nice To Haves

MBA is a plus.

Responsibilities

Build and execute comprehensive marketing strategies across performance channels (digital, paid media, email, web, etc.) to drive brand awareness, high-value lead generation, and pipeline acceleration within the Single Family Office segment.
Partner closely with Product Marketing and Content teams to align on messaging and content strategy to ensure effective messaging in market.
Leverage marketing automation, CRM, and analytics platforms to efficiently monitor campaign performance, deliver clear data points, and provide strategic recommendations for improvement.
Coordinate a high-impact portfolio of digital activations, content distribution, and boutique event/roundtable marketing activities tailored to ultra-high-net-worth (UHNW) networks.
Develop and maintain a deep understanding of family office market trends, integration requirements, and persona challenges, serving as the team's SME on how these can be leveraged across growth campaigns.