Performance Marketing Manager

AiPrise•San Jose, CA

18d•Remote

About The Position

AiPrise is seeking a Performance Marketing Manager to take full ownership of paid media initiatives. This role will manage all aspects of paid campaigns, including platform management, creative development, budget allocation, testing strategies, and reporting. The target audience for these campaigns includes compliance leaders in fintech, payments, stablecoin, and marketplace companies. This is a hands-on position with significant autonomy, reporting to the Head of Marketing and collaborating with various internal teams.

Requirements

4+ years of experience running paid campaigns for B2B.
Hands-on platform experience across at least three of LinkedIn, Google, Meta, and Reddit.
Experience managing monthly paid budgets between $20K and $100K and demonstrating ROI.
Deep understanding of platform specifics: campaign structure, audiences, bidding, conversion tracking, and default settings.
Ability to take a concept from ideation to a live ad, including defining angles, writing copy, creating briefs, and designing landing page asks and test frameworks.
Focus on pipeline generation rather than just impressions.
Proficiency with CRM systems like HubSpot, spreadsheets, and attribution data.
Demonstrated ability to set campaign strategy, size test budgets, call tests early, and scale successful campaigns.
Daily use of AI tools for creative development and analysis.
Commitment to accuracy and the ability to provide sourced, reproducible data.
Clear written communication skills suitable for remote work and concise founder-level updates.
High sense of ownership and autonomy, comfortable in a fast-paced environment.
Care about the quality of shipped work.

Nice To Haves

Offline media experience (TV, radio, out-of-home, podcast advertising) and measurement.
Experience with account-based marketing programs.
Experience marketing to compliance, risk, or fintech buyers.

Responsibilities

Manage all paid platforms including LinkedIn, Google, Meta, Reddit, and offline tests (TV, radio).
Oversee strategy, setup, targeting, budgets, bidding, and optimization for paid campaigns.
Develop and execute a comprehensive test program, defining hypotheses, budget requirements, and decision criteria for tests.
Drive creative development from concept to execution, including writing copy, briefing design and video teams, and iterating based on performance data.
Provide weekly reporting on key metrics such as spend, leads, SQLs, pipeline, and cost per SQL, broken down by channel and test.
Develop and manage account-based marketing campaigns in coordination with the sales team.
Execute event campaigns, including pre-event targeting and post-event retargeting.
Collaborate with web and content teams to ensure landing pages and forms are optimized for conversion and align with ad messaging.