Performance Marketing Manager: Martell Group
About The Position
Serv, a global executive recruitment partner, is hiring on behalf of our client Martell Group for a Performance Marketing Manager. The Martell Group exists to build people, brands, and ventures that create meaningful impact. Across our four companies, we combine audience, operators, and execution to launch scalable products and empower ambitious leaders in Media, B2B SaaS, and AI. Founded by serial entrepreneur and investor Dan Martell (investor in Udemy, Intercom, and Unbounce), we're building a company that values leadership, growth, and simplicity, and we're looking for people who live those values too. Our goal is to attract world-class talent and align people where their impact is greatest. When you join Martell Group, you'll be contributing to a high-performance organization focused on building scalable businesses and creating meaningful impact.
Requirements
- Senior performance marketer with end-to-end ownership of paid acquisition, funnels, and revenue-driving systems
- Hands-on experience running and scaling paid campaigns across Meta, Google, LinkedIn, and similar platforms
- Strong funnel optimization and analytics capabilities with expertise in CPL, CTR, CVR, MQL quality, and attribution
- Proven ability to build and optimize high-converting funnels using data-driven decision making
- Experience partnering closely with Sales to refine messaging and improve conversion
- Player-coach mindset with the ability to build systems while remaining hands-on
- High judgment operator who moves quickly, tests aggressively, and scales what works
- Passion for turning attention into qualified leads and qualified leads into revenue
Nice To Haves
- Is proactive and accountable
- Thinks strategically while remaining highly execution focused
- Communicates with clarity and confidence
- Thrives in a fast-paced, high-growth environment
- Uses data to drive decisions and continuous improvement
- Takes ownership and moves quickly with minimal direction
- Collaborates effectively across Marketing, Sales, and Creative teams
- Cares deeply about delivering measurable business impact
Responsibilities
- Owning and scaling paid acquisition across Meta, Google, LinkedIn, and emerging channels
- Planning, launching, and optimizing campaigns with full ownership of budget, targeting, creative testing, and performance
- Driving consistent, predictable MQL production tied directly to pipeline and revenue
- Tracking and improving CPL, CTR, CVR, MQL to opportunity conversion, and revenue contribution
- Building repeatable acquisition systems that compound performance over time
- Owning the full funnel from click to conversion, including landing pages, offers, lead flows, and nurture sequences
- Designing and running continuous A/B testing across pages, creatives, and conversion paths
- Identifying conversion gaps and implementing solutions that improve lead quality and conversion rates
- Working closely with Sales to improve messaging, positioning, and campaign effectiveness
- Scaling high-performing campaigns, audiences, and messaging based on revenue outcomes
- Expanding distribution across YouTube, Instagram, LinkedIn, TikTok, email, newsletters, and SMS
- Partnering with creative, writing, design, and video teams to produce high-quality, conversion-focused campaigns
- Aligning marketing initiatives with launch calendars and revenue goals
- Building visibility into performance drivers and continuously optimizing for revenue rather than vanity metrics
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What This Job Offers
Job Type
Full-time
Career Level
Senior
Education Level
No Education Listed
