Performance Marketing Manager

Good American•Los Angeles, CA

25d•Onsite

About The Position

Good American is the first fully inclusive fashion brand that celebrates all dimensions of female power. Offering quality, style, and substance in every size — 00-32, we are committed to challenging industry norms by empowering all women to feel sexy and confident no matter their size or shape. The brand was launched in October 2016, by Emma Grede and Khloé Kardashian, to empower all women to celebrate their bodies with confidence by offering high-quality designs in all sizes. What started as the largest denim launch in history, has evolved into an iconic and inclusive fashion line of denim, ready-to-wear, swim, and accessories. The Performance Marketing Manager is responsible for driving customer acquisition, retention, and revenue growth through best-in-class paid media strategy. This role oversees planning, execution, optimization, and reporting across key channels including Paid Social, Paid Search, Display, Retargeting, Affiliates, CTV, and emerging paid platforms. The ideal candidate is data-driven, highly collaborative, and thrives in a fast-moving DTC environment.

Requirements

4–6+ years of experience in paid media or performance marketing, ideally within fashion, retail, beauty, or DTC
Expertise in paid social (Meta, TikTok, Pinterest) and paid search (Google, Bing) is required
Strong analytical skills with ability to interpret complex data and build strategic recommendations
Experience with attribution tools (Northbeam, Triple Whale, GA4, etc.)
Familiarity with Shopify Plus, marketing pixels, UTM strategies, and tracking tools
Strong partnership and communication skills; able to work cross-functionally in a fast-paced environment
Highly organized, detail-oriented, and comfortable managing large budgets
Ability to think both strategically and execute tactically

Responsibilities

Paid Media Strategy & Execution
Own performance marketing strategy across Paid Social, Paid Search, Display, Retargeting, Affiliates, CTV, and emerging channels
Plan and manage daily budgets, bidding strategies, and pacing to maximize ROI and CAC efficiency
Build full-funnel campaigns aligned to brand, product launches, and seasonal priorities
Optimize campaigns in real time using creative testing, audience segmentation, and data insights
Partner with Creative/Content teams to brief, test, and refine high-converting ad creative
Develop A/B and multivariate tests to improve performance across messaging, creative, landing pages, and audience groups
Maintain a clear understanding of attribution modeling, incrementality testing, and cross-channel impact
Data Analysis & Reporting
Monitor daily/weekly performance dashboards and proactively identify insights and opportunities
Provide weekly, monthly, and quarterly performance recaps with clear recommendations
Track KPIs including ROAS, CAC, LTV, CTR, CVR, MER, and blended efficiency targets
Partner with Finance, E-com, and Merch teams to align forecasts and revenue expectations
Manage tracking, UTMs, and pixel integrations in collaboration with the tech/e-com team
Cross-Functional Collaboration
Work closely with Merchandising and E-commerce teams to align paid media strategy with product drops, pricing, inventory, and site experience
Partner with CRM/Email/SMS teams to ensure channel alignment and maximize retention
Collaborate with Influencer + Social teams to amplify key brand moments and content
Communicate performance trends to senior leadership with clarity and actionable insights
Agency & Vendor Management
Manage external agency partners to ensure flawless execution and channel optimization
Hold partners accountable for hitting KPI targets and delivering strong performance insights
Evaluate potential new platforms, tools, or technologies to enhance paid media efficiency