Performance Marketing Manager, Paid Social & EMEA Growth

Decagon • San Francisco, CA

3d • $160,000 - $210,000 • Onsite

About The Position

Decagon is seeking a Performance Marketing Manager to scale its paid social programs internationally, with an initial focus on EMEA. This role is responsible for managing paid social spend end-to-end across platforms like LinkedIn, Meta, and Reddit, and for establishing and scaling an EMEA-specific marketing strategy. The ideal candidate will partner closely with EMEA sales leadership to ensure budget allocation aligns with actual sales opportunities. This is a channel-owner role for an individual with deep expertise in paid social and experience managing large budgets, focusing on efficiency and strategic allocation. While paid social is the primary focus, the role will also involve adjacent demand generation activities such as ABM, landing pages, and email marketing to address specific EMEA needs.

Requirements

• 5+ years in performance marketing with a clear specialization in paid social (LinkedIn, Meta, Reddit, TikTok, or similar) rather than search.
• Managed paid social budgets at meaningful scale (six-figure+ monthly spend) and can speak to how you allocated across campaigns, audiences, and markets.
• Have run or scaled paid social programs in EMEA specifically—different currencies, buying behaviors, compliance considerations (GDPR, etc.), and local nuances in creative and targeting.
• Analytical and comfortable owning your own attribution story: connecting spend by market/channel to pipeline and revenue, not just CTR and CPL.
• Used to working cross-functionally with regional sales teams to align spend with where the pipeline opportunity actually is.
• Can flex beyond paid social into adjacent demand gen work (ABM, landing pages, email) when EMEA-specific needs call for it.
• Thrive in a fast-paced startup environment, where you're expected to take ownership, move quickly, and learn as you go.

Nice To Haves

• Experience with Clay or similar audience-building tools and are comfortable building and iterating on paid audiences.
• Have stood up a paid social program in a new region from scratch (rather than inheriting one already built).
• Speak a European language relevant to key EMEA markets (UK, DACH, France, Benelux, Nordics).
• Bring point of view on emerging paid social channels or formats worth testing in EMEA.

Responsibilities

• Own paid social end-to-end: Run LinkedIn, Meta, X, and emerging platforms from creative brief through launch, optimization, and reporting, ensuring accountability for efficiency and output across the full paid social budget.
• Scale spend into EMEA: Stand up and grow a paid social motion in EMEA from its current early stage, adapting targeting, creative, and budget pacing to local buying behavior, currencies, and compliance requirements (GDPR and beyond).
• Align spend to sales opportunity: Partner with EMEA sales leadership to ensure budget allocation tracks where the actual pipeline opportunity is by market and segment.
• Build the attribution story: Own how paid social spend connects to pipeline and revenue by market and channel, providing data-backed insights on performance beyond activity metrics.
• Test and systematize: Run structured experiments across creative, audiences, and channels, and develop repeatable playbooks for the team.
• Flex into adjacent demand gen: Support EMEA-specific ABM, landing pages, and email work in partnership with the broader demand gen team.

Benefits

• Take what you need vacation policy (subject to local requirements; UK employees receive 25 days of statutory leave)
• Medical, Dental, and Vision benefits for you and your family
• Life Insurance and Disability Benefits
• Retirement Plan (e.g., 401K, pension)
• Parental Leave
• Fertility and family building benefits through Carrot
• Daily lunches and snacks in the office

What This Job Offers

• Job Type: Full-time
• Career Level: Mid Level
• Education Level: No Education Listed