Performance Marketing Lead - Organic
About The Position
What You’ll Do Own and execute SEO strategy end-to-end: technical audits, keyword research, content planning, on-page optimization, and link building to drive organic patient acquisition across service lines (Weight Loss, ED, Hair Loss, Mental Health, etc.) Build and maintain performance dashboards tracking CAC, LTV, ROAS, and payback period by service line and channel; ensure data integrity across all reporting Manage day-to-day agency relationships for paid search and paid social: set KPIs, review performance, hold partners accountable to targets, and recommend when to scale or cut Partner with the product team and executive team to improve conversion across the full patient funnel from click to consultation to subscription Develop creative briefs and collaborate with designers on ad assets, landing pages, and email/SMS acquisition touchpoints Design and execute incrementality tests and geo-lift studies to validate channel contribution and inform budget allocation Prepare weekly performance recaps and budget recommendations for the CEO with clear, data-driven insights Coordinate with medical, legal, and compliance teams to ensure all marketing materials meet healthcare advertising standards You Bring 3-5+ years of marketing experience in a DTC, telehealth, health/wellness, or subscription business Deep SEO expertise: you’ve built organic programs from the ground up and can speak fluently about technical SEO, content strategy, and link acquisition Strong analytical skills: comfortable building models in Excel/Google Sheets, working with GA4, and pulling insights from marketing dashboards (Looker, Tableau, or similar) Experience managing external agency partners on paid search and/or paid social, with the ability to evaluate performance and hold vendors to contractual commitments Familiarity with CRO principles and tools (VWO, Optimizely, or equivalent); you think in terms of full-funnel optimization, not just top-of-funnel volume Excellent written and verbal communication: you can present a budget recommendation to the CEO as clearly as you can write a creative brief Self-directed operator who thrives in lean, fast-moving environments with minimal structure Nice to Have Experience at a DTC telehealth company (Hims, Ro, Nurx, Done, Cerebral, or similar) Familiarity with healthcare advertising compliance, including LegitScript requirements Experience with Attentive, Customer.io, or similar SMS/email platforms for acquisition and retention focused campaigns Exposure to media mix modeling, incrementality frameworks, or geo-lift testing methodologies Background working across multiple service lines or product categories simultaneously Why Lemonaid Direct access to the leadership team and real influence over company direction - no layers of middle management Ground-floor opportunity to build the growth marketing function the right way Remote-first culture with competitive compensation Mission-driven work: you’re helping real patients get access to affordable, stigma-free healthcare Comprehensive benefits including medical, dental, vision, and PTO
Requirements
- 3-5+ years of marketing experience in a DTC, telehealth, health/wellness, or subscription business
- Deep SEO expertise: you’ve built organic programs from the ground up and can speak fluently about technical SEO, content strategy, and link acquisition
- Strong analytical skills: comfortable building models in Excel/Google Sheets, working with GA4, and pulling insights from marketing dashboards (Looker, Tableau, or similar)
- Experience managing external agency partners on paid search and/or paid social, with the ability to evaluate performance and hold vendors to contractual commitments
- Familiarity with CRO principles and tools (VWO, Optimizely, or equivalent); you think in terms of full-funnel optimization, not just top-of-funnel volume
- Excellent written and verbal communication: you can present a budget recommendation to the CEO as clearly as you can write a creative brief
- Self-directed operator who thrives in lean, fast-moving environments with minimal structure
Nice To Haves
- Experience at a DTC telehealth company (Hims, Ro, Nurx, Done, Cerebral, or similar)
- Familiarity with healthcare advertising compliance, including LegitScript requirements
- Experience with Attentive, Customer.io, or similar SMS/email platforms for acquisition and retention focused campaigns
- Exposure to media mix modeling, incrementality frameworks, or geo-lift testing methodologies
- Background working across multiple service lines or product categories simultaneously
Responsibilities
- Own and execute SEO strategy end-to-end: technical audits, keyword research, content planning, on-page optimization, and link building to drive organic patient acquisition across service lines (Weight Loss, ED, Hair Loss, Mental Health, etc.)
- Build and maintain performance dashboards tracking CAC, LTV, ROAS, and payback period by service line and channel; ensure data integrity across all reporting
- Manage day-to-day agency relationships for paid search and paid social: set KPIs, review performance, hold partners accountable to targets, and recommend when to scale or cut
- Partner with the product team and executive team to improve conversion across the full patient funnel from click to consultation to subscription
- Develop creative briefs and collaborate with designers on ad assets, landing pages, and email/SMS acquisition touchpoints
- Design and execute incrementality tests and geo-lift studies to validate channel contribution and inform budget allocation
- Prepare weekly performance recaps and budget recommendations for the CEO with clear, data-driven insights
- Coordinate with medical, legal, and compliance teams to ensure all marketing materials meet healthcare advertising standards
Benefits
- Direct access to the leadership team and real influence over company direction - no layers of middle management
- Ground-floor opportunity to build the growth marketing function the right way
- Remote-first culture with competitive compensation
- Mission-driven work: you’re helping real patients get access to affordable, stigma-free healthcare
- Comprehensive benefits including medical, dental, vision, and PTO
Stand Out From the Crowd
Upload your resume and get instant feedback on how well it matches this job.
What This Job Offers
Job Type
Full-time
Career Level
Mid Level
Education Level
No Education Listed
Number of Employees
11-50 employees
