Senior Performance Marketing Lead

Roveir

22h•$75,000 - $100,000•Remote

About The Position

We're hiring a Senior Performance Marketing Lead to own paid acquisition strategy and execution across a portfolio of Roveir and Roveia Health client accounts. This is a senior, multi-channel role. You're not a specialist on one platform — you run Meta and Google as your core channels and you're comfortable across YouTube, TikTok, and LinkedIn when the account calls for it. You'll own performance across your accounts end-to-end: strategy, structure, optimization, testing, and reporting. You'll work closely with creative teams, account managers, and the founder to drive measurable results for clients. Agency experience is non-negotiable. You've managed multiple client accounts simultaneously, you know how to context-switch, and you understand what it means to be accountable to client outcomes — not just platform metrics.

Requirements

4–7+ years of hands-on paid media experience
Agency background is required — you've managed multiple client accounts simultaneously and can operate in that environment
Strong command of both Meta Ads and Google Ads — this is a multi-channel role, not a single-platform specialist position
Experience running campaigns across multiple verticals such as tech, SaaS, eCommerce, or health
Deep understanding of funnel strategy, conversion optimization, and performance drivers
Comfortable owning strategy, not just executing from someone else's brief
Strong communicator — you can explain performance clearly to clients and internal teams
Data-driven, detail-oriented, and self-directed

Nice To Haves

Has managed $100K–$1M+ in monthly ad spend across multiple accounts
Has led creative testing and briefing processes, not just deployed assets
Experience in telehealth, health & wellness, B2B SaaS, or DTC — especially high-consideration funnels
Comfortable with GA4, Looker Studio, and attribution reporting
Has held a senior or lead role at a previous agency and can demonstrate account ownership at that level
Experience with LinkedIn Ads, TikTok Ads, or YouTube as a primary channel
Familiarity with CRO, landing page testing, and experimentation frameworks
Experience with UGC creative workflows and performance creative strategy
Exposure to patient acquisition, telehealth, or regulated health verticals

Responsibilities

Build, launch, and optimize paid campaigns across Meta Ads and Google Ads as primary channels
Manage budgets, bidding strategies, audience structures, and creative rotations across multiple accounts
Own campaign performance from setup through scale — not just execution from a brief
Run Meta (Feed, Stories, Reels), Google (Search, PMax, YouTube, Display), and support on LinkedIn and TikTok where relevant
Adapt strategy and structure to each channel's strengths and each client's funnel
Ensure tracking integrity across platforms — pixels, GA4, GTM, and conversion events
Lead creative testing frameworks in collaboration with designers and creative teams
Run structured A/B tests across audiences, creatives, copy, and campaign structures
Monitor daily performance and proactively optimize — don't wait to be asked
Develop account-level paid media strategy aligned to client goals — CAC, ROAS, pipeline, revenue
Deliver clear performance reporting with insights and forward-looking recommendations
Identify growth opportunities, inefficiencies, and risks across accounts
Partner with Marketing Account Managers as the senior performance expert on client accounts
Brief creative teams on what's working, what to test, and what assets are needed
Contribute to client strategy calls with data-backed recommendations
Mentor and support junior media buyers on execution standards and best practices