Performance Marketing Intern

Bright Horizons Family Solutions•Newton, MA

1d•Hybrid

About The Position

Bright Horizons is seeking a motivated intern to join its Performance Marketing team, specifically supporting College Coach, a college admissions advising service. This hybrid role, based in Newton, MA, is designed for current college students or recent graduates interested in marketing, communications, digital media, or related fields, offering hands-on experience with real campaigns. The intern will manage organic social media channels and assist with email marketing efforts to engage current and prospective parents and promote College Coach services. They will collaborate closely with both the Performance Marketing and College Coach teams to develop and maintain content and email calendars aligned with business priorities. Bright Horizons is a leading education and care company that partners with employers to provide child care, elder care, and educational support, fostering a collaborative environment with meaningful benefits and a culture that supports career growth and personal well-being. College Coach helps families navigate the college admissions process with expert guidance, tools, and personalized support.

Requirements

Currently enrolled in college
Interested in marketing, communications, digital media, or a related field

Nice To Haves

Familiar with HubSpot or similar email marketing platforms (academic or hands-on experience is fine)
Strong written communication skills and attention to detail
Comfortable using social media platforms and basic analytics
Organized, dependable, and able to manage multiple tasks
Curious, proactive, and open to feedback

Responsibilities

Manage day-to-day posting on College Coach organic social channels
Create and schedule content that is helpful, engaging, and parent-focused
Work closely with the College Coach team to plan and maintain the social content calendar
Monitor comments and messages and flag trends or questions
Track basic performance metrics and share learnings with the team
Support the creation and sending of marketing emails to current and prospective parents
Partner with the College Coach team to build and maintain the email marketing calendar
Help with email setup, proofreading, and quality checks
Assist with audience segmentation and list management
Review performance metrics (open rates, clicks) and help summarize results
Coordinate with teammates across Performance Marketing and College Coach
Help maintain calendars and campaign documentation
Support additional marketing projects as needed