Performance Marketing Associate

Solace

About The Position

We’re looking for a Performance Marketing Associate to support the execution and optimization of Solace’s top of funnel (TOF) marketing efforts across digital and offline channels. You’ll work closely with the TOF Performance Marketing Manager to bring campaigns to life, ensuring they launch smoothly, are tracked correctly, and generate clear, actionable insights. This role is critical to making our marketing work. You’ll own the details that drive performance, from campaign setup and QA to tracking and reporting, while building a strong foundation in media, measurement, and growth. This is a great fit for someone who is highly organized, detail-oriented, and excited to grow in performance marketing.

Requirements

3-4+ years of experience in performance or growth marketing, with a focus on TOF/awareness campaigns
Experience working across TOF channels such as: CTV, Linear TV, Podcasts, Broadcast Radio, Streaming Audio, Out of Home, Direct Mail
Familiarity with tracking and analytics tools such as GA4, UTMs, and GTM pixels.
Applicants must be based in the United States.

Nice To Haves

Experience with agency collaboration, or in a fast-paced startup environment.

Responsibilities

Support execution of TOF campaigns across paid social, display, video, Connected TV, Direct Mail, Out of Home, programmatic, Podcasts, OTT, Satellite Radio, and Streaming Audio.
Partner with the TOF Performance Marketing Manager and agency teams to ensure campaigns launch on time and align with briefs.
Manage timelines, specs, and deliverables across campaigns.
QA campaigns across platforms to ensure accurate targeting, creative, and tracking.
Implement and validate UTMs, pixels, call tracking, brand lift, and conversion tracking.
Maintain clean and consistent campaign tracking documentation and naming conventions.
Monitor performance and flag issues or opportunities for optimization.
Support reporting by pulling data and helping maintain dashboards.
Support measurement of TOF performance, including traffic quality, engagement, and downstream conversion signals.
Coordinate with creative and integrated marketing teams to ensure assets meet channel requirements.
Manage asset trafficking and version control across campaigns.
Share feedback on creative performance and testing opportunities.
Work with external partners to track deliverables and ensure high-quality execution.
Help maintain pacing trackers and performance reporting.
Support testing initiatives and new channel experiments.