Performance Marketing Intern

Bright Horizons Children's Centers•Newton, NE

15h•Hybrid

About The Position

Bright Horizons is seeking a motivated intern to join their Performance Marketing team, specifically to support College Coach, a college admissions advising service. This role is designed for a current college student or recent graduate interested in marketing, communications, digital media, or a related field, offering hands-on experience with live campaigns. The intern will assist in managing organic social media channels and supporting email marketing efforts aimed at engaging parents and promoting College Coach services. This position involves close collaboration with both the Performance Marketing and College Coach teams to develop and maintain content and email calendars aligned with business objectives. The role is hybrid and based in Newton, MA. Bright Horizons is a leading education and care company dedicated to supporting employees with high-quality child care, elder care, and educational support, fostering collaborative environments, offering meaningful benefits, and promoting career growth and personal well-being.

Requirements

Currently enrolled in college
Interested in marketing, communications, digital media, or a related field

Nice To Haves

Familiar with HubSpot or similar email marketing platforms (academic or hands-on experience is fine)
Strong written communication skills and attention to detail
Comfortable using social media platforms and basic analytics
Organized, dependable, and able to manage multiple tasks
Curious, proactive, and open to feedback

Responsibilities

Manage day-to-day posting on College Coach organic social channels
Create and schedule content that is helpful, engaging, and parent-focused
Work closely with the College Coach team to plan and maintain the social content calendar
Monitor comments and messages and flag trends or questions
Track basic performance metrics and share learnings with the team
Support the creation and sending of marketing emails to current and prospective parents
Partner with the College Coach team to build and maintain the email marketing calendar
Help with email setup, proofreading, and quality checks
Assist with audience segmentation and list management
Review performance metrics (open rates, clicks) and help summarize results
Coordinate with teammates across Performance Marketing and College Coach
Help maintain calendars and campaign documentation
Support additional marketing projects as needed