Performance Marketing Director

Century Communities, Inc.•Greenwood Village, CO

18h•$130,000 - $160,000•Hybrid

About The Position

The Performance Marketing Director will be responsible for the strategy and execution of all paid and digital acquisition channels, aiming to drive qualified homebuyer leads and fuel the sales pipeline through measurable, data-driven campaigns. This role bridges homebuilder marketing with performance analytics, connecting media spend directly to model center traffic, appointments, and closings. The Director will lead a team of 3 direct reports covering PPC, display, SEO, AI search, and paid social, and will serve as the primary performance marketing leader for Century Communities and Century Complete. This is a hybrid position requiring 3 days in the office and 2 days remote, located in Greenwood Village, CO.

Requirements

Proven experience managing and developing a small team
Proficiency in Google Ads, Meta Business Manager, Google Analytics 4, and CRM platforms
Hands-on experience with SEO strategy, including technical SEO, content optimization, and local search
Familiarity with AI search platforms and how generative AI is reshaping search behavior and homebuyer discovery
Strong analytical skills with the ability to connect media metrics to business outcomes
Experience with full-funnel attribution in a long sales cycle environment
A Bachelor’s Degree in Marketing, Communication, or a related field.
7+ years in performance or digital marketing, with 3+ years in a director-level role.

Nice To Haves

Prior experience in homebuilding, real estate, or residential development
Familiarity with new home listing platforms (NewHomeSource, BDX, Zillow New Construction)
Experience with builder-specific CRMs (Lasso, Sales Simplicity, HubSpot)
Understanding of new home sales processes and Realtor co-op dynamics

Responsibilities

Collaborates closely with the Vice President of Marketing to develop strategic paid media plans and budget
Lead, develop, and manage a team of 3 responsible for paid media and SEO/AEO
Own end-to-end paid media strategy and execution across paid search (Google/Bing), paid social (Meta, Pinterest, YouTube), programmatic display, and retargeting
Drive SEO strategy across community and brand web properties, ensuring visibility in both traditional search and emerging AI-driven search experiences (ChatGPT, Perplexity, Google AI Overviews)
Manage and optimize budgets across all communities and markets to hit cost-per-lead and cost-per-sale targets through audience segmentation strategies targeting move-up buyers, first-time buyers, and age-qualified communities
Oversee new home listing syndication and co-op advertising with Realtor partners (Zillow, Realtor.com, NewHomeSource)
Build and own full-funnel reporting from impression through contract, connecting media spend to sales outcomes, inclusive of corporate and division level spend
Manage attribution modeling across online and offline touchpoints including walk-ins, phone, web, and Realtor referral
Deliver regular performance dashboards to sales, division presidents, and executive leadership
Partner with sales operations to optimize lead routing, follow-up cadences, and speed-to-lead within the CRM
Align digital and lifecycle marketing that to build cohesive and dynamic experiences for prospects across the buyer journey
Manage the martech stack including analytics platforms, tag management, and ad tech integrations
Manage relationships with digital agencies, media buyers, and listing platform partners, inclusive of evaluating the need for an agency partner
Collaborate closely with marketing functions, community sales managers, division marketing managers, and the creative team