Performance Marketing Coordinator (E-Commerce & Marketplaces)

Swell Media•Portsmouth, NH

4d•Hybrid

About The Position

Swell Media is looking for a data-driven Performance Marketing Coordinator to join our team in managing and optimizing the digital footprint for a diverse portfolio of brands. This role is the "engine room" of our client’s success, responsible for translating raw marketplace data into actionable growth strategies. You will manage the health and performance of brands across their direct ecommerce sites and major third-party retailers including Amazon, Walmart, and Target. This person is key part of the digital team. They are responsible for working with the project managers, ad teams, and merchandisers to update content, report the numbers, and produce client reports.

Requirements

Visualization Tools: Proficiency in Microsoft Power Bi and Google Looker Studio are highly preferred.
Detail Orientation: High level of accuracy when managing large datasets, reviewing trends, creating dashboards and implementing content or merchandising changes.
Excel Mastery: Must be comfortable with Pivot Tables, VLOOKUPs, and basic data cleaning.
Aptitude: A strong desire to learn the nuances of Ecommerce and retail platforms including Shopify, Amazon Seller/Vendor Central and other platforms.
Education- Bachelors degree in Business, Analytics, or Economics.

Responsibilities

Omnichannel Reporting: Build and maintain comprehensive performance dashboards using Google Looker Studio, Microsoft Power BI, Excel, and other tools to track KPIs across multiple platforms.
Performance Analysis: Conduct weekly and monthly deep dives into sales data, advertising spend (ROAS/ACOS), and conversion rates to identify trends and optimization opportunities.
Catalog & Data Management: Work as part of the team that ensures product listings, pricing, and promotional data are accurate and up to date across retail and DTC platforms.
Strategic Insights: Collaborate with team to review trends and provide data-backed recommendations to help improve overall sales performance.
Data Analysis: Coordinate and conduct daily, weekly and ad hoc analysis requests from clients.
Reporting Support: Assists in the creation and maintenance of all performance and analysis reports which may be in Google Looker, Power BI, Tableau, or other platform.
Trend Monitoring: Identifies and flags anomalies in performance data (e.g., a sudden drop in ROAS or a "Buy Box" loss).
Campaign and Content Updates: Work as part of the team to update marketing campaigns, product details, and brand content on an ongoing basis.

Benefits

The chance to be a part of a growing company and the next success story
Amazing opportunities for career development
Recognition programs
Employee referral bonus
Hybrid work schedule; 2 days in the office, 3 days working from home
Fun and collaborative work environment
Casual dress code
Insurance Coverage (medical, dental, vision, life, and disability)
401(k) retirement plan, with employer 4% match
Work/life benefits, including mental health and wellbeing support
Flexible Time Off Policy
Paid holidays, including agency closing Christmas Eve-New Year's Day
Paid leave options, including sick leave, medical leave for self and family, and parental leave