Performance Marketing Associate

Environmental Defense Fund•San Francisco, CA

8d•$48,000 - $52,000•Remote

About The Position

As a leading environmental advocacy organization, EDF engages with and relies upon the partnership of a wide group of audiences - from donors and grassroots activists to corporate executives to state and federal policymakers. To achieve our long-term growth and impact objectives, EDF requires bold and creative marketing to increase the visibility and impact of our work among these key audiences. Reporting to the AVP of Performance Marketing and working closely with marketing analytics, audience insights and digital advertising team leads, the Performance Marketing Associate will help support our operations and ensure we remain an in-house resource for actionable insights and paid media success through both hands-on campaign execution and marketing research and analytics. This position is an ideal opportunity for anyone who wants to learn the entire cycle for effective digital communications. You’ll gain a solid foundation in project management, digital analytics and outreach. If you are eager to be a driving force on a small team, combining analytics and marketing to increase the visibility and impact of our work among key markets and audiences, this position is for you.

Requirements

Bachelor’s degree or equivalent experience in business, marketing/communications, PR, new media, or quantitative discipline.
Strong organizational skills and attention to detail, with the ability to manage multiple projects.
Comfortable using Microsoft 365 products like Outlook and Excel; and AI tools like CoPilot.
Strong analytical skills and ability to track, report, and find insights in data.
Strong communication skills and ability to work with technical and nontechnical staff.
Strong interpersonal and collaboration skills.
Ability to work well independently as well as in a diverse team.
Demonstrates self-awareness, cultural competency, inclusivity, and ability to work with colleagues and stakeholders across diverse cultures and backgrounds.
Interest in environmental advocacy and EDF’s mission.

Nice To Haves

Working knowledge of Asana a plus.

Responsibilities

Tracking and reporting on user behavior and digital outreach with analytics platforms and dashboards.
Conducting basic data pulls, QA, and reporting using Google Analytics to evaluate campaign and on-page performance.
Performing ad hoc social listening and analysis using media intelligence platforms like Cision, Meltwater, and BuzzSumo.
Communicating data-driven insights and recommendations to key stakeholders.
Helping execute small-budget, short-term digital advertising campaigns in collaboration with the rest of the communications teams to influence, raise awareness, attract donors, and/or recruit supporters.
Assist with copywriting and execution of ongoing funnel marketing campaigns targeting brand audiences.
Helping track advertising activity, including processing invoices and managing platform credits and user access.
Assisting with team operations administration and project management to help us stay organized and efficient.
Participate in advancing EDF organizational effectiveness and culture goals, so people from all backgrounds and experiences feel connected, included and empowered to address environmental and organizational challenges in ways that align with EDF values.