Performance Marketing Assistant Manager - CGSS
About The Position
Bring your passion, enthusiasm, and entrepreneurial spirit to work on the growing Live! brand. We’re one of the most successful regional gaming and hospitality companies in the country and need a Performance Marketing Assistant Manager to help our business units unlock more growth. You’ll support the Sr. Digital Marketing Manager with search engine marketing (SEM) campaigns primarily using Google Ads for our casinos, hotels, online gaming, entertainment, and restaurants. You’ll optimize our campaigns with our business partners and recommend test-and-learn opportunities to improve performance. We’ll also want you to help improve our organic search rankings (SEO) by working with our web teams on implementing SEO best practices. This position requires in-depth knowledge of search best practices: building paid campaigns, A/B testing, tracking, optimizing, and reporting on performance, and content ideation. We’re also looking for you to bring your POV on organic strategies from concept, execution and optimizations based on data analysis. You’ll also keep up with current AI trends and apply optimizations in our paid and organic strategies. This is a highly visible role where the Performance Marketing Assistant Manager will work closely with corporate and multi-property departments, vendors, and agency partners. You’ll be based out of our Maryland or Philadelphia location but often work remotely. This position is a supervisory position with a Performance Marketing Specialist reporting to it.
Requirements
- Passion for data analysis and creative thinking
- High level of attention-to-detail
- Ability to work in a fast-paced environment, multi-task and stay organized
- Ability to blend creative and analytical thinking to develop insights and hypotheses based on structured and unstructured data
- Excellent presentation and communication skills
- Proficient in Google Ads Editor and Excel
- Working knowledge of Microsoft Office Suite including PowerPoint, Word, and Outlook
- A four (4)-year degree in Marketing, Communications, Media relations or a related field or equivalent work experience
- Proficient in Google Analytics 4
- 2 – 3 years managing search campaigns for a business or agency
- 2 – 4+ years total work experience in a business or agency setting
- Experience independently managing paid search campaigns from soup to nuts
- Working knowledge of and ability to build out reports in Google Ads and Google Analytics 4 required
- Understanding of web analytics methodology and strategies
- Proficient with Monday.com, or other project management tools
- Must be able to obtain and maintain a valid gaming license as determined by Maryland and/or Pennsylvania gaming authorities
- Occasionally stand for extended periods of time
- Reach for specific objects at short distances in local working area
- Sit 80% of the time
- Use of stairs and elevators
Nice To Haves
- Google Ads Certification is a plus
- Google Analytics 4 Certification is a plus
- Working knowledge of Google Ads Editor is a plus
- Data (formerly Looker) Studio knowledge is a plus
- Working knowledge of Google Tag Manager, Semrush, ReviewTrackers is a plus.
- Experience with Sitecore is a plus
- Understanding of Schema a plus
- Hospitality/Gaming industry experience a plus but not required
- Supervisory experience preferred but not required
Responsibilities
- Support and effectively communicate with the Sr. Digital Marketing Manager regarding all paid search account management.
- Perform daily campaign activities for enterprise-level paid search campaigns including bid management, budget allocation, forecasting, performance monitoring, strategic testing, and campaign expansion.
- Conduct keyword research, write ad copy, establish bidding strategies to exceed KPIs and manage budget accordingly.
- Assist in paid search campaign strategies and testing projects.
- Assist gaming and gaming operations, floors promotions, Live! Rewards, as needed.
- Pull weekly campaign reports and analyze campaign highlights and action items.
- Collaborate with corporate and property stakeholders to support business goals, keeping stakeholders informed of performance to goals on a weekly, monthly, and quarterly basis.
- Contribute to monthly marketing best practices presentations and quarterly digital agency reviews.
- Coordinate with digital media agencies as needed.
- Mentor teams on SEM best practices, update on industry news, maintain relevant certifications, and identify learning opportunities.
- Support Sr. Digital Marketing Manager with SEO projects.
- Partner with agency and internal team to implement SEO standards during site redesigns, major and minor enhancements, and new site features.
- Monitor SEO performance by utilizing SEO tools such as Semrush, Google Search Console, and Google Analytics 4.
- Identify new SEO growth opportunities by analyzing existing content architecture, keyword constructs, audits, and data/traffic analysis.
- Mentor teams on SEO best practices, update on industry news and identify learning opportunities.
- Support the Sr. Digital Marketing Manager with AI optimization projects.
- Measure AI performance using AI tools.
- Identify and implement AI optimizations to improve our AI visibility, brand mentions, and SOV scores.
- Mentor teams on AIO best practices
Benefits
- Comprehensive health coverage for full-time and part-time Team Members and their eligible dependents
- Generous retirement savings options are available.
- Free uniforms
- Free parking
- Discounted meals
- Service and Attendance bonuses
- Tuition reimbursement
- Discounts on hotels, theme parks, travel, and more!
Stand Out From the Crowd
Upload your resume and get instant feedback on how well it matches this job.
What This Job Offers
Job Type
Full-time
Career Level
Mid Level
Education Level
Associate degree
