Performance Marketer

Nuance Labs•Seattle, WA

9h•$200,000 - $225,000•Onsite

About The Position

Nuance Labs is seeking a Performance Marketer to build repeatable acquisition channels and convert early interest into meaningful product usage. This is a zero-to-one opportunity where you will establish the playbook through fast, hands-on experiments. You will own acquisition experiments, campaign measurement, and conversion optimization, launching campaigns yourself, analyzing post-click behavior, and making data-driven decisions on scaling, modifying, or stopping campaigns. You will report to the Chief Growth Officer and collaborate with product, engineering, and Developer Relations. This individual contributor role will initially focus on identifying and validating acquisition channels, improving conversion to first meaningful product usage, and building a strong measurement foundation. The Chief Growth Officer will collaborate with you on overall growth priorities and budget.

Requirements

A track record of personally running acquisition campaigns and improving measurable business or product outcomes, with depth in at least one paid channel.
Strong analytical skills; comfortable working with spreadsheets, analytics tools, and cohort data.
Sound experimental judgment, understanding attribution limitations, small sample sizes, and the difference between platform-reported conversion and incremental growth.
Hands-on ability to launch campaigns, write copy, brief creative, and improve landing pages.
Good creative instincts and curiosity about user behavior.
Budget discipline and clear prioritization.
Zero-to-one ownership experience: taken an acquisition idea from a blank page to a live campaign, established measurement, and used early results to decide next steps.
Scrappiness: ability to get a useful test live with limited budget and support, creating copy, simple assets, and landing pages yourself when needed.
Independence: ability to propose a plan, prioritize work, resolve routine blockers, and follow through without daily direction, communicating learnings and asking for help when needed.

Nice To Haves

Experience growing AI products, developer tools, or consumer technology.
SQL proficiency and experience setting up event tracking, attribution, or marketing dashboards.
Experience with lifecycle marketing, referral programs, or product-led growth.
Experience measuring creator campaigns or sponsorships beyond impressions and clicks.

Responsibilities

Own day-to-day campaign execution and budget pacing for prioritized channels.
Build a weekly testing cadence and recommend where to increase, reduce, or stop spend.
Test paid search, paid social, retargeting, and relevant sponsorships, choosing channels based on audience fit and results, and scaling spend when evidence supports it.
Design experiments across audiences, messaging, creative, landing pages, and calls to action, setting clear hypotheses and success criteria, and translating results into the next decision.
Partner with the Chief Growth Officer and creative collaborators to develop and iterate on ads, copy, and landing pages, translating performance data into specific creative improvements.
Work with engineering and product to establish reliable tracking, attribution, and dashboards from first visit through signup, activation, and repeat usage.
Analyze acquisition cohorts and funnel drop-offs for the audience and use case each campaign targets, identifying sources that bring users who activate and return, and using findings to guide the next test.
Improve conversion and activation with the product team, including onboarding and lifecycle experiments that help new users find value.
Report clearly on spend, cost per activated user or qualified lead, conversion, and retention by source.
Connect acquisition decisions to revenue and unit economics as monetization develops.

Benefits

Health insurance with an HDHP and ~$2,000 in annual HSA contributions
Wellness stipend of $2,000/yr for gym memberships, fitness equipment, training/coaching, classes, and more.
One-time $500 work setup stipend for tech or accessories.
15 days of PTO, 10 public holidays, and a full week off at year-end.
Quarterly events, annual retreat, holiday party.
Provided lunch, drinks, and snacks daily.
Commuter benefits (up to $340/month pre-tax for parking and transportation).
401(k) with a 4% match (100% of 1st 3% + 50% of next 2% contributions).
Visa sponsorship (O-1, H-1B, green card, etc.) from day one.
Unlimited tokens for AI-native tooling.