Performance Lead, Lending and Wholesale

Truist•Charlotte, NC

1d•Onsite

About The Position

Serve as the primary Performance leader for Enterprise Paid Marketing Function for Lending and Wholesale Line of Businesses. Develop paid marketing plans and tactics that achieve business goals and drive sales outcomes through ongoing optimization in partnership with Channel leads and through iterative test and learn.

Requirements

Bachelor’s degree in Marketing, Communications, Business Administration or related field, or equivalent education and related training
Ten years of related experience or an equivalent combination of education and experience, managing teams
Consumer Lending (Personal Loans, Mortgage, Credit Card) /Commercial/Corporate/Wealth banking product and/or segment marketing experience
Demonstrated contribution to paid marketing strategy development to solve complex and/or unique operational problems
Sound and comprehensive understanding of business and organizational strategies and processes, and paid channel knowledge
Significant budget management experience
Deep understanding of clients using research and analytics to ensure marketing success
Strong relationship building skills, with the ability to influence others at senior levels to adopt a new perspective
Knowledge of the industry's competitive landscape and an understanding of the market and regulatory factors that shape the industry
Strong presentation skills and communication skills

Nice To Haves

Fifteen years of experience or an equivalent combination of education and work experience

Responsibilities

Develop marketing strategies to support business objectives utilizing paid marketing channels
Focus on near-term sales outcomes and long-term business and operational planning and performance.
Directly impact business results by determining the direction of paid marketing projects, including budget allocation and Test and Learn.
Monitor performance trends, competitive marketplace and provide ongoing marketing support that ensures the competitiveness of offered products and services.
Develop policies and plans and identify and resolves technical, operational, risk management, business, and organizational challenges.
Provide leadership to professional-level contributors and/or large-scale programs.