Performance Creative Strategist

Superpower•San Francisco, CA

1d•Remote

About The Position

We're looking for a performance creative strategist who concepts, scripts, and shoots their own content, then reads the data to make the next one win. You'll be on camera, behind the camera, and in the dashboard. This role involves producing 3–5 short-form videos a week, owning 2–3 personas end-to-end, and maintaining a fast loop between what you shot and what you shoot next. This is a hands-on "maker" role, not a briefing role. You will work alongside our lead strategist and have the opportunity to grow into a senior creator-strategist role as your concepts scale. You will own the full creative loop: customer psychology → format research → concept → script → shoot → edit → performance read → next iteration. You'll appear on camera, write your own scripts, cut your own UGC, and report on what worked. The lead strategist will set the roadmap with you; you will turn customer insight and proven formats into content that ships.

Requirements

2–4 years of experience making performance creative at a DTC or growth-stage company, or a creator portfolio that proves you can produce volume at quality.
At least one piece of content that scaled to $20K+/month in spend, with the ability to explain why it worked.
At least one round of structured customer research feeding your creative.
Experience translating customer psychology into hooks, angles, and scripts that drove performance.
Ability to concept, script, shoot, and edit short-form video end-to-end, including being on camera.
Fluency in reading paid social data (CTR, CPA, hook rate, hold rate) and translating it into next concepts.
Skill in mining customer language and turning it into scroll-stopping hooks.
Understanding of customer psychology: pains, desires, objections, motivations, belief gaps, emotional triggers, identity shifts.
Strong format taste: ability to spot high-performing structures before they are obvious.
Ability to differentiate between a surface-level insight and a true buying trigger.
High-output maker mindset focused on shipping and developing fast.
Constant observation of working formats, saving examples, pattern-matching breakthroughs, and bringing fresh tests to the team.
Comfortable being the face of the content and putting work into market quickly.

Responsibilities

Make the content: Concept, script, shoot, and edit 3–5 short-form videos per week (TikTok, Reels, IG/FB).
Be comfortable on camera, moving from hypothesis to publishable asset in under 48 hours.
Concept from psychology and format, not just a vibe.
Ensure every piece ties to a specific hook, angle, persona, fear, desire, objection, belief gap, or format insight.
Clearly articulate who the content is for, why it should matter to them, and what you expect it to achieve.
Own persona research: Run research across 2–3 personas (Reddit, reviews, support tickets) and build a language bank for scripting.
Hunt for and adapt high-performing formats across TikTok, Reels, YouTube Shorts, Meta ads, and competitor creative.
Test new formats quickly, adapting them to the company's brand, shipping clean versions, reading results, and deciding on iteration or scaling.
Read your own performance: Pull the dashboard weekly, analyze winners and losers, write a one-page retro, and feed insights into next week's concepts.
Run the iteration flywheel: Double down on winning hooks, kill losers quickly, and version formats that scale.
Document the playbook: Log winning hooks, formats, and angles in Notion for faster onboarding of future creators.
Co-own the roadmap: Plan the next 4 weeks of tests with the lead strategist and back priorities with data.