Performance Copywriter

Microsoft•Redmond, WA

9h•$102,100 - $219,200

About The Position

Microsoft’s Brand and Advertising organization is building the future of in-house creative excellence. We are looking for a Performance Copywriter on our in-house Creative team, an in-house capability at the intersection of brand strategy, advertising, production, and global storytelling. This Performance Copywriter will be a founding member of a performance-first writing craft inside our in-house performance team, writing short, sharp copy across performance channels that drives action and builds preference. You will pair creative instinct with testing discipline, producing high-quality work at volume and iterating based on what the data teaches us. This is an opportunity to help shape how performance writing works inside a modern in-house team and set a high bar for craft and clarity.

Requirements

1+ year(s) proven writing or content design experience AND a certification, degree, or training in English, Writing, Human-centered Design, Literature, or related field OR equivalent experience
Experience with SEM copywriting and search best practices
Demonstrated understanding of creative testing and measurement, and ability to adjust copy based on analytics and performance feedback
Solid collaboration skills with creatives, designers, marketers, and cross-functional partners

Nice To Haves

3+ years of professional writing experience in advertising, brand, marketing, or journalism
2+ years writing performance advertising for major platforms, with solid instincts for CTAs and short-form persuasion
Comfort working in fast-paced, iterative environments with high-volume writing cycles
Experience writing inside an in-house creative organization at a global technology or consumer brand
Solid ability to write from visual inputs, creating excellent copy from a single image, video, or GIF concept
Demonstrated ability to balance microcopy detail with bigger-picture brand and positioning considerations
Experience operating as the primary writer within a multi-disciplinary pod or small cross-functional team

Responsibilities

Set and uphold a high bar for performance copy, driving clarity, craft, and conversion
Write and ship short-form copy across search, social, display, and motion placements, including headlines, CTAs, and body copy
Bring concepts to life with language, collaborating closely with writers, designers and motion partners to write for GIFs, animations, and short video formats
Produce high-volume copy variants quickly, then refine based on performance signals, creative testing, and platform learnings
Apply SEM best practices to search copy and landing-adjacent messaging, balancing relevance, intent, and persuasion
Partner with media, measurement, and channel teams to learn fast, improve outcomes, and scale what works
Translate briefs into clear copy directions and deliverables, working through efficient brief-to-output and review rhythms
Collaborate with cross-functional partners across creative, marketing, product marketing, and production to ensure messaging is accurate, compelling, and on strategy
Make solid recommendations and defend your copy choices with sound reasoning, especially in high-opinion creative rooms
Write inclusive copy by default, avoiding harmful language and representing diverse audiences with care and range
Use AI-powered tools responsibly to accelerate ideation, variation, and iteration while maintaining quality, accuracy, and brand voice
Stay current on emerging creative technologies and platform behaviors, bringing new ideas into the work and into how we work