Performance Advisor, Union Street

Equinox • San Francisco, CA

7h • Onsite

About The Position

The Performance Advisor helps prospective, new, and existing members realize the full value of Equinox's ecosystem of expertise, experiences, and services designed to maximize potential and support every aspect of high-performance living. This role involves personalized consultation, expert guidance, and building meaningful relationships that evolve alongside member needs, wants, and goals. Serving as a trusted expert, the Performance Advisor connects members with the experiences, services, and specialists best equipped to support their journey, whether it's Personal Training, Pilates, Group Fitness, or Spa and recovery services. The goal is to curate a personalized path that reflects each member’s goals and evolves over time.

Requirements

• Nationally recognized personal training certification.
• Experience in fitness assessments, consultative sales, or client onboarding.
• CPR/AED and First Aid certification.
• Demonstrated ability to consistently deliver on goals through relationship-based, consultative engagement.
• Genuine passion for fitness, human performance, and helping members achieve meaningful, lasting results.
• Credible, polished, and professional presence — the ability to inspire confidence through presentation and communication commensurate to what is expected in a luxury environment.
• Strong consultative and interpersonal communication skills; the ability to listen, connect, and educate without pressure.
• Sound judgment and the ability to read people — adapting approach to each member's personality, goals, and readiness.
• Ability to deliver a premium assessment and consultative sales experience.
• Strong organizational skills and ability to manage a high volume of communication and follow-up.
• Collaborative mindset and desire to work closely with Personal Training Managers, Membership Advisors, and Coaches.
• Strong technical skills and comfort with CRM systems.
• Excellent written and oral communication skills.
• Enthusiastic, energetic, and passionate about the Equinox brand and mission.
• Must have a legal right to work in the United States.

Nice To Haves

• Degree in Exercise Science, Sports Management, Kinesiology, or related field preferred.

Responsibilities

• Conduct personalized welcome consultations with new members to understand their goals, lifestyle, and experience with fitness and wellness.
• Introduce members to the full spectrum of club offerings — Personal Training, Pilates, Group Fitness, Spa, and beyond — through an educational, consultative conversation.
• Conduct high-quality Equifit Assessments that reflect Equinox standards and deliver a premium, personalized experience, leveraging this session to understand needs, provide insights, and share how club offerings can support goals.
• Maintain engagement in a supportive way without putting pressure on the member, and be highly responsive to inbound consultation requests, ensuring timely scheduling.
• Utilize Equinox Sales Training techniques to present Personal Training as the foundational investment, clearly communicating the value of one-on-one coaching in the context of the member's individual goals.
• Ensure a seamless, confidence-building handoff of new clients to the best-matched coach based on training goals, programming needs, scheduling availability, coaching style, personality fit, and program specialization.
• Partner with the Personal Training Manager to align on lead flow, scheduling, and strategy, and work to support conversion rates.
• Introduce members to Pilates as a complement to training, building core strength, mobility, and body awareness.
• Present Spa and recovery services as the rejuvenation pillar, helping members understand that recovery is part of the practice.
• Connect members to Group Fitness, specialty classes, and community programming that align with their interests and schedule.
• Serve as an informed resource on all in-club services — fitness programming, Pilates, Spa, Shop, and member perks.
• Lead every member interaction with curiosity and active listening, making all offerings relevant and available in response to where the member is on their personal journey.
• Manage member pipelines through thoughtful, personalized engagement — including email outreach, follow-up consultations, member experience touchpoints, and fitness floor interactions.
• Re-engage members who are not currently utilizing in-club services — identifying barriers and offering tailored solutions.
• Participate in club events, sales huddles, and team meetings to support overall business performance.
• Partner with Membership Advisors, Personal Training Managers, Coaches, and club teams to deliver a seamless, integrated member experience.
• Align member engagement strategies and referrals across departments to ensure members are connected with the right expertise at the right time.
• Provide insights learned across multiple departments in service of elevating a superior member experience.
• Uphold the integrity and luxury positioning of the Equinox brand through exceptional service, presentation, and every member interaction.
• Maintain assessment room and consultation space readiness — including equipment, technology, and cleanliness — to reflect premium standards at all times.
• Deliver personalized consultations that reinforce Equinox's member-centric mission.

Benefits

• Competitive salary
• Industry leading commission opportunities
• Complimentary Club membership
• Perks and incentives with our products and services including Personal Training, Pilates, Spa and Shop

What This Job Offers

• Job Type: Full-time
• Career Level: Mid Level