Performance Advisor, Rockefeller Center

Equinox • New York, NY

2d • Onsite

About The Position

The Performance Advisor helps prospective, new, and existing members realize the full value of Equinox's ecosystem through personalized consultation, expert guidance, and meaningful relationships. Serving as a trusted expert, the Performance Advisor connects members with the experiences, services, and specialists best equipped to support their journey. This role curates a personalized path that reflects each member’s goals and evolves over time, whether introducing members to Personal Training, Pilates, Group Fitness, or Spa and recovery services.

Requirements

• Nationally recognized personal training certification.
• Experience in fitness assessments, consultative sales, or client onboarding.
• CPR/AED and First Aid certification.
• Demonstrated ability to consistently deliver on goals through relationship-based, consultative engagement.
• Genuine passion for fitness, human performance, and helping members achieve meaningful, lasting results.
• Credible, polished, and professional presence — the ability to inspire confidence through presentation and communication commensurate to what is expected in a luxury environment.
• Strong consultative and interpersonal communication skills; the ability to listen, connect, and educate without pressure.
• Sound judgment and the ability to read people — adapting approach to each member's personality, goals, and readiness.
• Ability to deliver a premium assessment and consultative sales experience.
• Strong organizational skills and ability to manage a high volume of communication and follow-up.
• Collaborative mindset and desire to work closely with Personal Training Managers, Membership Advisors, and Coaches.
• Strong technical skills and comfort with CRM systems.
• Excellent written and oral communication skills.
• Enthusiastic, energetic, and passionate about the Equinox brand and mission.
• Must have a legal right to work in the United States.

Nice To Haves

• Degree in Exercise Science, Sports Management, Kinesiology, or related field preferred.

Responsibilities

• Conduct personalized welcome consultations with new members to understand their goals, lifestyle, and experience with fitness and wellness.
• Introduce members to the full spectrum of club offerings — Personal Training, Pilates, Group Fitness, Spa, and beyond — through an educational, consultative conversation.
• Conduct high-quality Equifit Assessments that reflect Equinox standards and deliver a premium, personalized experience.
• Utilize Equinox Sales Training techniques to present Personal Training as the foundational investment, clearly communicating the value of one-on-one coaching in the context of the member's individual goals.
• Ensure a seamless, confidence-building handoff of new clients to the best-matched coach based on training goals, programming needs, scheduling availability, coaching style, personality fit, and program specialization.
• Partner with the Personal Training Manager to align on lead flow, scheduling, and strategy, and work to support conversion rates.
• Introduce members to Pilates as a complement to training.
• Present Spa and recovery services as the rejuvenation pillar.
• Connect members to Group Fitness, specialty classes, and community programming that align with their interests and schedule.
• Serve as an informed resource on all in-club services — fitness programming, Pilates, Spa, Shop, and member perks.
• Lead every member interaction with curiosity and active listening, making all offerings relevant and available in response to where the member is on their personal journey.
• Manage member pipelines through thoughtful, personalized engagement — including email outreach, follow-up consultations, member experience touchpoints, and fitness floor interactions.
• Re-engage members who are not currently utilizing in-club services — identifying barriers and offer tailored solutions.
• Participate in club events, sales huddles, and team meetings to support overall business performance.
• Partner with Membership Advisors, Personal Training Managers, Coaches, and club teams to deliver a seamless, integrated member experience.
• Align member engagement strategies and referrals across departments to ensure members are connected with the right expertise at the right time.
• Provide insights learned across the multiple departments in service elevating a superior member experience.
• Uphold the integrity and luxury positioning of the Equinox brand through exceptional service, presentation, and every member interaction.
• Maintain assessment room and consultation of space readiness — including equipment, technology, and cleanliness — to reflect premium standards at all times.
• Deliver personalized consultations that reinforce Equinox's member-centric mission.
• Other duties not listed here may be assigned as necessary to ensure the proper operation of the department.

Benefits

• Full time hourly compensation of $30/hr plus commission on sales, and bonus based on club goals
• Complimentary Club membership
• Perks and incentives with our products and services including Personal Training, Pilates, Spa and Shop

What This Job Offers

• Job Type: Full-time
• Career Level: Mid Level