PE-CX & Digital Analytics Lead

PharmaEssentia U.S.A.•,

8d•$162,000 - $208,000•Remote

About The Position

The PE-CX & Digital Analytics Lead is the internal subject matter expert for PE-CX performance measurement. The role builds analytics capabilities to evaluate and optimize PE-CX, beginning with HCP prescription lift and consumer HVA, conversion, and funnel measurement, and expanding to broader digital performance analytics as the model grows. The lead translates data and infrastructure developed by Data & AI Enablement into insights and recommendations that support investment and deployment decisions. Reporting to the Head of PE-CX & Digital Strategy, this role partners with Data & AI Enablement, Commercialization Analytics & Operations, Marketing, Sales, and external media and platform partners. The role owns measurement frameworks, analyzes digital performance, builds self-serve dashboards, identifies optimization opportunities, evaluates new analytics approaches and data sources, and serves as a business owner and translator for relevant AI, machine learning, and advanced analytics use cases. The position is remote in the U.S., with up to 25% travel.

Requirements

Bachelor's degree required; a degree in analytics, statistics, marketing, or a related field is preferred.
7+ years of experience in commercial analytics, digital measurement, or omnichannel performance roles within biotechnology, pharmaceuticals, or healthcare.
Demonstrated experience building measurement frameworks and analyzing Rx lift, HVAs, conversion, and funnel performance across HCP and consumer channels.
Hands-on proficiency with analytics and business intelligence tools, comfort working directly with data, and ability to design new ways to analyze and present data.
Experience translating complex performance data into clear recommendations for non-technical stakeholders.
Demonstrated ability to work cross-functionally with analytics, marketing, and sales partners.
Understanding of media/promotional deployment and measurement strategy.

Nice To Haves

Experience building measurement or analytics capabilities from the ground up, rather than only operating established capabilities.
Experience measuring performance across HCP third-party platforms, social media, paid and organic search, CRM, and web.
Experience deploying AI use cases with measurable value.
A track record of identifying measurement, attribution, or interpretation gaps that others missed.

Responsibilities

Build and own PE-CX measurement frameworks, starting with HCP Rx lift and consumer HVA, conversion, and funnel analysis.
Establish a framework connecting engagement activity to business outcomes.
Partner with Data & AI Enablement to identify data needs and refine processes that ensure input data quality, accuracy, and completeness.
Evolve measurement approaches as PE-CX expands into new customer types, functional areas, and channels.
Analyze digital performance across paid media, CRM, web, and third-party platforms to identify what is and is not working.
Translate performance data into clear, prioritized recommendations for campaign, channel, and platform optimization.
Monitor performance in-flight and flag issues or opportunities ahead of quarterly reviews.
Build self-serve, automatically updating dashboards that make PE-CX performance clear and usable to stakeholders across the business.
Identify and execute high-impact ad hoc analyses to inform key business decisions.
Evaluate new measurement approaches, tools, and data sources for improving digital performance evaluation and action.
Serve as the business owner and translator for relevant AI, ML, and advanced analytics use cases.