Partnerships Manager

Wayfair•Boston, MA

About The Position

Wayfair is seeking an experienced partnerships leader to define and lead the strategy, development, and activation of high-impact brand talent, sports, and media integration partnerships. This highly visible role sits at the intersection of brand marketing, cultural relevance, and commercial growth—connecting Wayfair with the people, properties, and platforms that inspire our customers and elevate our brand. Reporting to the Global Head of Brand & Insights, this role will oversee a diverse portfolio of partnerships designed to drive measurable brand and business impact, including celebrity and talent collaborations, media integrations, sports marketing, IP partnerships, and co-marketing activations. You will work cross-functionally with Brand, Creative, Media Networks, and Commercial teams to ensure each partnership is strategically aligned, creatively differentiated, and executed with operational excellence.

Requirements

8+ years in brand partnerships, talent partnerships, sponsorships, or media integrations, with a proven track record of delivering high-profile collaborations that drive brand and business results.
Experience working in a consumer brand, retail, ecommerce, or entertainment environment; in-house experience strongly preferred.
Strong negotiation skills and experience managing contract terms, deliverables, and budgets.
Deep understanding of brand strategy, cultural marketing, and how partnerships connect to commercial objectives.
Proven success managing external agencies and partners to deliver against KPIs.
Ability to operate at both strategic and tactical levels, comfortable setting direction while rolling up your sleeves to drive execution.
Exceptional stakeholder management skills, with the ability to influence and align cross-functional teams in a matrixed environment.
Creative problem-solver with a resourceful, solutions-oriented mindset.
Willingness to travel occasionally (less than 10% of the time).

Nice To Haves

Experience leading partnerships within a global brand, media company, or entertainment property.
Background in integrating partnerships across paid, earned, and owned media channels.
Established network of talent, agency, and rights holder relationships.

Responsibilities

Set the vision and roadmap for Wayfair's brand, talent, and media integration partnerships, aligning opportunities to brand strategy and commercial priorities.
Drive brand growth by securing partnerships that expand reach, build cultural relevance, and deliver measurable business impact.
Lead end-to-end partnership execution from strategy design and talent selection to contract negotiation, creative integration, activation, and post-campaign evaluation.
Manage agency partners to deliver world-class activations, ensuring they are accountable for performance, budgets, and creative excellence.
Collaborate cross-functionally with Brand, Creative, Media, PR, and Commercial teams to integrate partnerships into broader marketing campaigns and the customer journey.
Oversee performance measurement for all partnerships, providing actionable insights to optimize future investments.
Build and maintain senior-level relationships with talent agencies, media platforms, rights holders, and brand partners.
Stay ahead of cultural trends to proactively source opportunities that align with brand positioning and resonate with target audiences.

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