Partnerships Coordinator

Million Dollar Baby Co•Los Angeles, CA

3d•Onsite

About The Position

Million Dollar Baby Co. is seeking a Partnerships Coordinator to join their Marketing team. This role will act as a liaison between the company's brands, creator partners, and internal teams. The coordinator will manage the day-to-day operations of influencer and user-generated content (UGC) partnerships, including sourcing creators, building relationships, and ensuring content meets brand standards. The role also involves handling press inquiries and supporting best-seller content needs across the company's portfolio. The ideal candidate is skilled in relationship building, negotiation, brief writing, and logistical management.

Requirements

1–3 years of experience in influencer marketing, partnerships, PR coordination, or a related field.
Experience managing creator or influencer relationships, including outreach, negotiation, and content approvals.
Familiarity with influencer platforms (e.g., ShopMy, CreatorIQ, Aspire, or similar).
Strong organizational skills and comfort managing multiple projects and timelines simultaneously.
Proficiency in Google Workspace.
A portfolio or examples of past partnerships work is a strong plus.

Nice To Haves

Experience in the baby, kids, home, or design/lifestyle space.
Familiarity with UGC content strategy and paid social creative needs.
Exposure to PR workflows and press coordination.
Interest in AI tools and willingness to integrate them into daily workflows.
Experience with project management tools (Asana, Monday, Notion) is a plus.

Responsibilities

Source, vet, and build a pipeline of on-brand creators across Babyletto and Namesake.
Develop and send detailed briefs to guide creators toward high-performing, brand-aligned content.
Negotiate deliverables, rates, and usage rights for partnerships.
Manage the full lifecycle of each partnership: outreach, contracting, product send-outs, content review, and payment coordination.
Review submitted content against brief and brand standards.
Own and organize the UGC asset library, including archiving, tagging, and surfacing evergreen content for repurposing.
Partner with the growth marketing team to align creator content with paid performance needs and surface top-performing assets.
Lead the growth marketing content grid and recommend high-performing UGC for ad creative.
Represent the partnerships function in Growth Content Alignment Meetings.
Coordinate with brand and DTC teams on priority SKUs each season to ensure creator coverage of key products.
Track best-sellers across channels and maintain a running hero product list.
Brief the creative team on content needs for top-performing products and flag coverage gaps.
Proactively surface seasonal best-seller opportunities to the broader marketing team.
Own incoming press request management across Babyletto, Namesake, and DaVinci.
Maintain and oversee the press tracker via Google Analytics.
Serve as the point of contact between the marketing team and PR agency, providing product information, brand context, and timely support.