Partnership Sales Manager
About The Position
We are seeking an energetic and passionate Partnership Sales Manager. We are looking for someone who understands the best paid partnerships are built through deep community relationships and trusted advocates. This is a sales role responsible for generating advertising and partnership revenue while building a community of champions who collectively drive visitor awareness, traffic, and growth for the Estes Park Valley. In this position, you'll develop advertising and partnership opportunities across VisitEstesPark.com, email marketing, social media, paid media, and tradeshow events. You'll prospect, nurture relationships and close contacts with accommodations, attractions, outdoor recreation companies, and complementary businesses—and with a fundamentally different approach than transactional sales. Rather than viewing partnerships as one-off deals, you'll structure opportunities that create genuine mutual value, turning partners into advocates who believe in our mission and actively promote Visit Estes Park to their networks. The ideal candidate is a confident, motivated salesperson who thrives on hitting revenue targets, while understanding that sales come from building authentic partnerships and fostering community connection around Estes Park's goals of balancing business success, environmental sustainability, destination stewardship, and community harmony.
Requirements
- Bachelor's degree in business, marketing, communications, or related field
- 3+ years of sales, business development, or partnership sales experience (B2B or B2C)
- Proven track record of closing and managing sales pipelines
- Strong relationship-building and communication skills
- Excellent negotiation skills with a collaborative, win-win approach
- Proficiency with CRM systems and sales reporting tools
- Ability to understand client needs, identify opportunities, and develop customized solutions
- Comfortable with data analysis and measuring ROI and partnership performance
Nice To Haves
- Experience in destination marketing and management organizations, tourism, travel, hospitality, or media sales
- Background selling advertising, sponsorships, or digital marketing services
- Experience managing partnerships across multiple channels or digital platforms
- Track record of building strategic partnerships and turning clients into advocates or brand ambassadors
- Experience with event sponsorships or tradeshow partnerships
- Understanding of digital marketing, and analytics
- Ability to work independently with minimal supervision and demonstrate strong follow-through
- Willingness and ability to work evenings and weekends for special events and community engagements
Responsibilities
- Prospect, develop, and close advertising and partnership agreements with lodging partners, attractions, outdoor recreation companies, and tourism-related businesses aligned with Visit Estes Park's mission
- Build and maintain a healthy sales pipeline across multiple channels: website advertising, email partnerships, social media sponsorships, event collaborations, and other programs
- Create customized advertising and partnership proposals that address client objectives and demonstrate clear ROI
- Develop tradeshow sponsorship partnerships and event collaboration opportunities that create meaningful engagement
- Activate partnerships strategically—moving beyond sponsorship to create authentic engagement that benefits partners, our community, and Visit Estes Park
- Build strong relationships with key decision-makers and identify potential advocates within partner organizations
- Maintain ongoing relationships with advertising and partnership clients to ensure successful execution and measurable results
- Identify and recruit community partners and advocates who can amplify our mission and message organically
- Track and manage partnership performance against promised ROI and engagement metrics
- Identify renewal and expansion opportunities with existing partners
- Manage and forecast sales pipeline; track deals from prospect through close
- Use CRM systems to maintain accurate partnership and sales data
- In partnership with agency and website partners, track partnership performance data and report on revenue, retention, and advocacy impact
- Collaborate with marketing, sales, destinations stewardship, external affairs, and administration teams to ensure successful partnership execution
- Evaluate partnership opportunities for alignment with Visit Estes Park's mission of business success, environmental sustainability, destination stewardship and community harmony
- Communicate partnership value and impact to internal teams and stakeholders
- Contribute to the organization's year-round tourism strategy and destination stewardship goals
Benefits
- Medical, dental, vision, life insurance, short & long-term disability insurance, additional life insurance available
- Employee Assistance Program
- Colorado government employee pension (PERA)
- 401(k) and 457(b) plans
- Cell phone stipend
- Unlimited PTO, holidays & volunteer days
- Annual professional development budget
- Flexible Work Environment
Stand Out From the Crowd
Upload your resume and get instant feedback on how well it matches this job.
What This Job Offers
Job Type
Full-time
Career Level
Mid Level
