Partnership Marketing Specialist

Rugby Canada•Langford, BC

2d•CA$62,500 - CA$70,000•Onsite

About The Position

Join Canada's national rugby union and help bring world-class partnerships to life. Rugby Canada is looking for a motivated and detail-oriented Specialist, Partnership Marketing to join our Commercial team. Reporting to the Senior Manager, Commercial Partnerships, you will play a hands-on role in the day-to-day execution and fulfillment of Rugby Canada's sponsorship portfolio, managing everything from partner activations and content calendars to event logistics and performance reporting. This is an excellent opportunity for someone passionate about sports, partnership marketing, and building a career in the business of rugby. You will gain deep experience across account management, brand activation, events, and analytics, working at the intersection of Canada's national rugby program and its commercial partnerships. Our One Squad Ethos Rugby Canada operates as One Squad — a unified, high-performance system where all programs collaborate to drive collective excellence. We believe our strength is amplified when teams work together, share knowledge, and support each other across all levels. As a member of our team, you will embody this spirit in everything you do.

Requirements

Experience in partnership marketing, sponsorship, sports business, or a related field
Strong organizational and project management skills with the ability to manage multiple priorities and deadlines
Excellent written and verbal communication skills
A collaborative team player who thrives in a fast-paced environment
Comfort working with reporting platforms and data tools
Passion for sport
Willingness to travel and work event hours, including evenings and weekends

Nice To Haves

experience with ReloMetrics or similar platforms is an asset
knowledge of rugby is an asset but not required

Responsibilities

Support the management and fulfillment of partner agreements across Rugby Canada's sponsorship portfolio
Serve as a day-to-day operational contact for assigned accounts, managing partner communications and administrative follow-up under the direction of the Senior Manager
Work collaboratively with the Events, Merchandise, and Marcomms teams to ensure all partner assets are fulfilled on an ongoing basis
Own the execution of all partner marketing, social, and PR deliverables
Collaborate closely with the marketing and communications team to plan and execute integrated campaigns
Develop and manage a year-round partnership content calendar, aligning partner deliverables with key Rugby Canada events, announcements, and matches
Lead the briefing, development, and refinement of partner content for social and media channels
Ensure all partner assets — logos, tags, and messaging - are accurately represented across all channels
Oversee the delivery of partnership elements for all events and match days
Coordinate with internal teams, external vendors, and suppliers on orders, timelines, deliveries, installations, and executional logistics
Lead the development of in-game partnership asset schedules, including LED run sheets, signage maps, and activation plans
Work with the events team to ensure all hospitality requirements are met at each venue, including suites, VIP areas, hosting spaces, and event rooms
Lead the relationship with the ticketing team to ensure all sponsor tickets and suites are held, accounted for, and delivered to the appropriate partner contacts
Support the development of partner reporting under the direction of the Senior Manager, drafting recaps, post-event summaries, and annual reports for the national partner portfolio
Leverage platforms such as ReloMetrics and PandoPartner to track assets, analyze performance, and build reports
Support the creation of sponsorship decks for both sales and reporting purposes