Partner Marketing Specialist

WEKA • Campbell, CA

1d • Hybrid

About The Position

WEKA is seeking a Partner Marketing Specialist to serve as the operational and executional layer for integrated partner marketing motions. This role involves managing Marketing Development Funds (MDF) end-to-end, executing joint webinars, events, and campaigns, and maintaining partner-facing channels. The specialist will act as a shared resource for field marketing managers across different regions, ensuring partner activities are seamlessly integrated into the company's demand generation engine. The position reports to the Senior Director of Campaigns and Growth Marketing and requires close collaboration with field marketing, alliances, partner teams, finance, and product marketing.

Requirements

• 2–4 years of experience in marketing, with at least 1 year in partner, channel, or field marketing in enterprise technology.
• Demonstrated ability to manage budget-tracked processes with external stakeholders.
• Strong project management skills with the ability to manage multiple workstreams accurately and on deadline.
• Hands-on experience with a marketing automation platform (e.g., Marketo), a CRM (e.g., Salesforce), and webinar tooling.
• Clear, professional written communication skills for daily partner-facing interactions.
• Comfort working across time zones with regional marketers and partner contacts.
• Bachelor's degree in a relevant business or technical field, or equivalent practical experience.

Nice To Haves

• Direct experience with MDF or co-op programs.
• Experience with partner portal administration (e.g., Impartner, Salesforce PRM).

Responsibilities

• Own the Marketing Development Fund (MDF) lifecycle from proposal intake to claims and reimbursement, ensuring budget tracking, proof-of-execution, and auditability.
• Serve as the central partner-marketing execution resource for regional field marketing managers, coordinating MDF-funded activities and embedding partner motions into field plans.
• Coordinate a quarterly regional partner webinar, managing content sourcing, production, promotion, and follow-up.
• Manage additional joint partner webinars end-to-end, including scheduling, speaker coordination, promotion, production, and lead routing.
• Build and send partner newsletters, campaign emails, and enablement announcements; maintain partner distribution lists and the communications calendar.
• Maintain the partner portal by publishing assets, campaigns-in-a-box, and enablement content, and monitor usage.
• Collaborate with product marketing on joint solution launches, co-branded content, and partner-facing messaging execution.
• Keep internal teams informed of partner activities and outcomes through regular communication.

Benefits

• Pre-IPO, growth-stage company backing
• World-class venture capital investors and AI infrastructure leaders
• Opportunity to work with 30% of the Fortune 50, hyperscalers, neoclouds, AI builders, and research organizations
• Customer-obsessed, accountable, bold, and collaborative team culture
• High-ownership execution role with visibility across the full partner-influenced GTM motion
• Ability to travel up to 15%

What This Job Offers

• Job Type: Full-time
• Career Level: Mid Level